Associate Creative Director, Copy HCP (Health)

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . About VML Health: VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency, as a core group of health specialists (a 'vertical') that has the benefit of autonomy in management, but with support of non-health expertise. At the heart of health is the story of life - all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course. Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of Healthcare Professionals' and patients' needs, behaviors and lived experiences through what we call 'radical empathy'. VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life.

Responsibilities

• Be responsible for on-brand creative concepts for assigned projects, working closely with copy partner, and ensures consistency of concepts across tactics.
• Grasp the creative brief for core insight and ensures creative is aligned with strategy.
• Work closely with art partner and guide team(s) to stay focused on the big idea.
• Contribute award-worthy concepts and recommendations to execute ideas.
• Lead production efforts and demonstrates ability to work within budget or can articulate justification to increase budget for projects.
• Foster strong relationships with clients and spot opportunities to enhance or build on a project (upsell).
• Be able to present confidently to client and clearly communicate how creative work/copy meets the strategic and business objective.
• Manage multiple projects, sometimes for various brands with different scopes and ensure all project of self and team deadlines are met.
• Craft compelling and persuasive copy across a variety of channels, including digital, print, video, and social media.
• Ensure all copy is accurate, compliant, and aligned with brand guidelines.
• Mentor and develop junior copywriters.

Requirements

• A highly creative individual with the ability to generate innovative, award-worthy creative and strategic ideas that solve clients' business challenges.
• A collaborative team player who is eager to partner with an art director and cross-functional teams including Account, Strategy, Social, UX and Medical teams.
• A confident and persuasive presenter who can respond well to challenging client situations.
• A portfolio that demonstrates creative and conceptual thinking and award-winning copy, preferably in the healthcare/pharma industry.
• Exceptional writing, editing, and proofreading skills.
• A strong understanding of marketing principles and advertising best practices.
• The ability to translate complex scientific information into clear and engaging copy.
• 5-7 years of relevant c

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