Campaign Merchandise Operations Manager - Integrated Marketing (TikTok Shop By Tokopedia, Indonesia)

About the role

Our SEA Integrated Marketing & Communication team is a dynamic group of creative minds, strategists, and marketing enthusiasts who are passionate about redefining the way people shop online. As a pivotal part of E-commerce Business, we work tirelessly to showcase the innovative potential of our platform, bridging the gap between users and their favorite contents & products. The team's core responsibility is to craft and execute integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. We build brand awareness, drive user engagement, and enhance the overall shopping experience. As a Campaign Merchandise Operations Manager at TikTok Shop, you will play a key role in shaping the merchandise strategy and execution across high-impact sales campaigns. You will be responsible for building scalable merchandise frameworks, driving product performance, and delivering strong results through data-driven operational excellence and seller collaboration. This role requires a strong blend of analytical thinking, strategic planning, and hands-on execution in a fast-paced e-commerce environment.

Responsibilities

• Responsible for merchandise hierarchy system build up, improve merchandise performance and leveling up through clear guidelines and mechanism during campaign periods.
• Develop and maintain strong seller/brand relationships to negotiate favorable terms and secure competitive campaign pricing.
• Develop and optimize campaign-specific traffic and subsidy strategies to maximize product exposure and conversion.
• Monitor key merchandise metrics (e.g., GMV contribution, CTR, conversion rate, ROI) and identify levers for continuous improvement.

Requirements

• Bachelor's degree in business, operations or other relevant / quantitative disciplines
• 3 years of working experience in e-commerce, merchandising, or campaign operations, ideally with platform-side experience.
• Familiarity with e-commerce platform brand marketing strategies.
• Strong analytical mindset with a data-driven approach to problem-solving.
• Excellent communication and negotiation skills, with a proven track record of managing sellers or brand partnerships.
• In-depth understanding of both eCommerce business and merchandise management.
• Experience in merchandising, product sourcing, or inventory management, strong in cross-team communication and collaboration, and ability to quickly capture business pain points and opportunity.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at TikTok? Share your experience