Manager, Advanced Analytics

About the role

Position Summary... What you'll do... Business Partnerships: Collaborates with leadership and business partners (e.g., Directors) to understand goals, functional objectives, and key business challenges, with a focus on product marketing analytics and engagement analytics. Develops hypotheses around current and future business issues, including product adoption, customer engagement, and marketing effectiveness. Identifies analytics and research objectives related to product performance, customer engagement, and marketing campaigns; develops tactical research plans to address these areas. Provides guidance to Directors on leveraging product and engagement analytics to inform business decisions and advises on next steps based on insights. Presents actionable recommendations to Directors to inform strategic and tactical functional initiatives, emphasizing data-driven marketing and engagement strategies. Builds relationships and partnerships with leadership and key stakeholders to support the implementation of business solutions informed by analytics. Project Scope: Owns workstreams and individual projects end-to-end for a business area, category, or prototype, with a focus on product marketing and engagement analytics initiatives. Manages risk associated with analytics implementation and measurement. Model Development: Develops data models (algorithms, approaches) for workstreams and projects, including those focused on marketing attribution, customer segmentation, engagement scoring, and product performance analysis. Collaborates with project teams to implement advanced analytics and modeling solutions that drive business results and value in marketing and engagement. Proof of Concept and Prototype: Manages the development and implementation of prototypes and production-ready complex algorithms for marketing and engagement analytics. Oversees testing and validation processes to monitor solution effectiveness in driving product adoption and customer engagement. Collaborates with Advanced Analytics Experts to develop new data analysis techniques for marketing and engagement use cases. Data Collection and Analysis: Addresses complex business problems by applying advanced analytics to product marketing and engagement data, driving data-driven decision making. Makes strategic recommendations to teams based on analysis of marketing performance, customer engagement, and product usage data. Manages and executes analytics strategy, providing guidance to less experienced team members in marketing and engagement analytics. Collaboration: Collaborates with functional leadership and cross-functional teams (e.g., Categories, Customer Experience, Merchandising, Marketing) to develop consultative analytics solutions for product and engagement initiatives. Interfaces with external business partners and vendors to enhance analytics capabilities in marketing and engagement. Coordinates, completes, and oversees job-related activities and assignments by developing and maintaining relationships with key stakeholders; supporting plans and initiatives to meet customer and business needs; identifying and communicating goals and objectives; building accountability for and measuring progress in achieving results; identifying and addressing improvement opportunities; and demonstrating adaptability and promoting continuous learning. People Leadership & Compliance: Provides supervision and development opportunities for associates by hiring and training; mentoring; assigning duties; providing recognition; and ensuring diversity awareness. Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity by implementing related action plans; utilizing and supporting the Open Door Policy; and providing direction and guidance on applying these in executing business processes and practices. Leadership Expectations Respect for the Individual: Demonstrates and encourages respect for all; builds a high-performing, diverse team; seeks and embraces differences in people, cultures, ideas, and experiences; creates a workplace and equitable experiences where associates feel seen, supported, and connected through a culture of belonging so associates thrive and perform; drives a positive associate and customer/member experience for all; identifies, attracts, and retains the best, diverse team members. Acts with Integrity: Maintains and promotes the highest standards of integrity, ethics, and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart's goal of becoming a regenerative company by making a positive impact for associates, customers, members, and the world around us. Service to the Customer/Member: Delivers expected business results while putting the customer/member first and consistently applying an omni-merchant mindset; leverages product marketing and engagement analytics to drive value and Every Day Low Prices for cust

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