Manager, Marketing SEO & Web

About the role

Headquartered in Nashville, Tennessee, Ncontracts leads the industry in integrated risk management and compliance solutions, serving over 5,000 financial institutions nationwide. As a seven-time Inc. 5000 Fastest Growing Companies honoree and consistent year-over-year recipient of "Best Places to Work" awards, we offer a thriving, work environment where career growth and life-work balance go hand in hand. At Ncontracts, you'll join a team of industry experts dedicated to strengthening the financial services sector through innovation and thought leadership. We're seeking creative, collaborative, and self-driven professionals across all areas of our business - from developing cutting-edge solutions to sales, marketing, customer support, and beyond. Join us in our mission to make the financial industry stronger and more resilient, while advancing your career in a supportive, dynamic environment that values your unique skills and perspectives. This role reports to the VP of Growth Marketing and owns Ncontracts' full organic search presence across traditional web search and AI-powered platforms, along with all web operations and site performance. You'll own hands-on SEO execution across on-page, off-page, and technical disciplines, set strategy for HubSpot CMS, and drive conversion rate optimization. You'll manage two direct reports covering AEO/GEO and web development, and work closely with Product Marketing, Content, Design, IT, and outside development partners. This is a player/coach role where you're setting direction and staying in the work.

Responsibilities

• Team Leadership and Function Management
• Manage and develop two direct reports covering AEO/GEO strategy and web development
• Set quarterly priorities, own the roadmap, and allocate work across the team to hit organic and web performance goals
• Coach team members on craft, hold regular 1:1s, and run annual performance reviews
• Own the SEO and web function budget, outside vendor relationships, and tool stack decisions
• Present SEO and web performance to the VP of Growth Marketing and broader marketing leadership on a regular basis
• Coordinate across Product Marketing, Content, Paid Media, Design, and IT for all web and search work
• On-Page SEO
• Own ongoing content optimization across all lead-driving pages including industry, product, and solution pages, with a focus on search intent alignment and conversion
• Develop new industry vertical and product pages from the ground up: structure, keyword targeting, and on-page fundamentals
• Maintain metadata at scale: meta titles, descriptions, and H1s across the full site
• Own website architecture inputs: URL taxonomy, navigation hierarchy, and internal linking patterns
• Collaborate with content and product marketing on page copy, calls to action, and campaign landing pages
• Guide the design team on SEO-driven UX and UI decisions across web projects, making sure search and conversion best practices are built in from the start
• Off-Page SEO and Authority Building
• Own off-page SEO strategy end to end, informed by both organic search and AI search citation needs
• Own link building operations: prospecting, outreach, and relationship management using BuzzStream
• Execute outreach campaigns across guest post placements, listicle inclusions, and industry publication partnerships
• Coordinate with Content on independent media coverage strategy and press mentions
• Track and report on domain authority trends and link acquisition
• Technical SEO
• Own overall technical SEO health: crawl audits, Core Web Vitals, redirect integrity, indexing, and schema
• Run weekly and monthly SEO audits using Screaming Frog, GSC, and Semrush, and maintain URL-level decisions across blog and resource libraries
• Monitor for technical regressions: broken links, redirect loops, crawl errors, indexing anomalies, and GSC coverage issues
• Manage schema.org implementation across page types
• Manage internal linking strategy and run periodic internal link audits
• Own tracking QA to verify tags, pixels, and conversion events fire correctly after development changes
• Web Operations and CRO
• Manage external developer relationships: scope web projects, set deadlines, QA deliverables, and maintain CMS build workflows across staging and production
• Partner with IT on web infrastructure: pixel governance, site security, script management, and platform migrations
• Own the CRO practice: prioritize A/B tests, oversee implementation and analysis, and drive rollout of winning variants
• Partner with paid media on campaign support: landing page builds, layout and messaging tests, and shared conversion tracking
• Analytics and Reporting
• Own GA4 reporting across organic, direct, referral, and AI search traffic channels
• Own Google Search Console and Bing Webmaster Tools reporting: impressions, clicks, coverage, and indexing health
• Own keyword and visibility reporting across organic search, and build and maintain dashboards
• Support behavioral analytic

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