Demand Generation Specialist

Responsibilities

• Build and launch top-of-funnel campaigns across email, Linkedin, events, and other channels to generate inbound leads and pipeline
• Partner closely with Marketing to align on ICP accounts, personas, and priorities
• Create and execute campaigns that drive awareness, engagement, and conversion across target accounts
• Analyze campaign performance and continuously optimize for better results
• Support Sales with marketing-driven plays (events, outbound support, account-based campaigns) to increase engagement and meeting conversion
• Develop a strong understanding of Revivn's value proposition and tailor messaging to different audiences and stakeholders
• Test new ideas, channels, and approaches to improve how Revivn generates demand and scales pipeline
• We're looking for:
• 2-4 years of experience in demand generation, growth marketing, or B2B marketing roles with direct exposure to lead generation and top-of-funnel campaigns
• Someone who has executed campaigns end-to-end (email, LinkedIn, events, inbound programs) and understands how those efforts translate to pipeline
• A strategic and analytical thinker who can connect campaigns to outcomes (leads, meetings, pipeline) - not just run activity
• Team-forward individual who can work closely with Sales and cross-functional partners to align on ICP, messaging, and what drives conversation
• Curious and experimental - constantly testing new ideas, channels, and approaches to improve performance
• Why You'll Love It Here
• Direct ownership of pipeline: You won't just support campaigns - you'll directly influence pipeline generation and business growth
• Build from the ground up: Opportunity to shape and scale Revivn's demand generation engine, not just optimize existing programs
• Modern GTM Exposure: Work across ICP strategy, campaigns, data, and sales alignment in a highly collaborative environment
• High visibility and impact : Close partnership with Marketing and Sales leadership with direct impact on company growth
• Growth path : Clear opportunity to grow into a Senior Demand Gen, Growth Marketing, or broader GTM role based on performance
• We embrace diversity and are committed to fostering an inclusive environment. At Revivn, we encourage people from all ages, abiliti

Benefits

Additional Information

Revivn is a profitable and rapidly growing company that helps enterprises manage their technology through our end of life software platform. We take electronic recycling one step further by repurposing hardware that still has remaining life and providing it to people who lack dedicated computer access and make it more affordable for people who may not be able to purchase new technology. Working with companies like Instacart, Lyft, Qualtrics, X, Gensler, and Spotify, we are changing the way companies view used technology with a new model that focuses on repurposing instead of recycling. Please note this role is based on-site at our Brooklyn Navy Yard office with Remote Wednesdays. Revivn is the rare combination builders dream of: the learning and growth potential of a startup with the stability of a proven business. We've been profitable since our inception 12 years ago while revolutionizing how enterprise companies manage and repurpose outdated IT equipment. Beyond recycling, we give hardware a second life and make technology accessible to those who need it most. Now, we're looking for a Demand Generation Specialist to help build and scale Revivn's inbound and top-of-funnel engine. This is a high-impact role at the intersection of Marketing and Sales - focused on generating pipeline, launching campaigns, and driving real business growth. This isn't just about running campaigns - it's about owning pipeline creation from the top down. Why This Role Is Different As a Demand Gen Specialist at Revivn, you'll help define how we generate demand-building campaigns, testing new channels, and turning ideas into pipeline. You'll partner closely with Marketing, Sales, and leadership to translate ICP strategy into targeted, high-performing campaigns. From email and LinkedIn to events and outbound support, you'll build coordinated campaigns that engage target accounts across multiple touchpoints and drive them toward conversion. Think of this as your opportunity to own the top-of-funnel - learning how to connect campaigns to pipeline, and pipeline to revenue. You won't just measure success in clicks or opens - you'll measure it in meetings, opportunities, and impact on the business. We're looking for someone who is creative, action-oriented, and analytical. Someone who wants to build, test, improve, and is excited to play a key role in shaping how Revivn grows.

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