Programmatic Specialist

Responsibilities

• Campaign Setup & Execution:
• Configure and launch programmatic campaigns within various Demand-Side Platforms (DSPs) and external tools/platforms, ensuring accurate targeting, bidding strategies, and creative implementation.
• Manage campaign trafficking and ensure proper implementation of tracking pixels and tags.
• Performance Monitoring & Analysis:
• Continuously monitor and analyze campaign performance against pre-defined Key Performance Indicators (KPIs) such as reach, frequency, CTR, conversion rate, and ROI.
• Identify trends, anomalies, and opportunities for optimization based on data analysis.
• Optimization & Recommendations:
• Act as a consultant, providing data-driven recommendations for campaign optimization and improvement, including adjustments to targeting, bidding, creative, and landing pages.
• Proactively identify and implement strategies to maximize campaign performance and achieve client objectives.
• Strategic Planning:
• Develop comprehensive programmatic campaign strategies based on overall advertiser goals and objectives, considering target audience, budget, and desired outcomes.
• Collaborate with internal teams to align programmatic strategies with broader marketing initiatives.
• Audience Targeting:
• Develop strong and effective audience targeting plans in accordance with campaign objectives (branding / performance), leveraging data and insights to reach the most relevant users.
• Utilize various targeting methods, including demographic, behavioral, contextual, and retargeting strategies.
• Campaign Management & Reporting:
• Perform regular reviews of campaign status across revenue, KPIs, and pacing, identifying potential issues and implementing corrective actions.
• Generate and deliver insightful performance reports to clients and internal stakeholders, highlighting key findings and recommendations.
• Technology & Innovation:
• Stay up-to-date on the latest programmatic technologies, features, and trends, acting as a main point of contact for tech-related topics and optimization best practices.
• Design and implement A/B tests to evaluate the impact of specific features, products, technologies, formats, and tactics.
• Process & Compliance:
• Supervise the insertion order process and ensure adherence to terms and conditions.
• Handle cancellations and re-allocations in a timely manner.
• Collaboration & Communication:
• Work with main internal and external stakeholders (tech providers, agencies and clients, sales, product and data science teams) to develop best practices for effective activations.
• Reach out to the sales team for what appears to be at-risk campaigns.
• Build and develop strong relationships with key stakeholders (clients, agencies).

Requirements

• 2-3 years of programmatic buying / biddable / trafficking experience (hands-on experience with DSPs).
• Familiarity with main DSPs / buying platforms (e.g., Google DV360, The Trade Desk, Amazon DSP).
• Familiarity with analytics, brand-safety tools, tracking and attribution, and reporting tools (e.g., Google Analytics, Comscore, IAS, MOAT).
• Familiarity with ad servers, rich media vendors, web debugging and troubleshooting tools (e.g., Google Campaign Manager)
• Proficient in Microsoft Excel and PowerPoint.
• Strong written and verbal communication skills in English.
• Passion for digital advertising; organized and able to meet deadlines.
• Experience with automation solutions (e.g., scripting, APIs) is a plus.
• Collaborative spirit: A strong team player who thrives in a dynamic, collective environment.
• Commercially minded, with a knack for recognizing new opportunities.
• Highly detail-orien

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact We are seeking a highly motivated and detail-oriented Programmatic Specialist to join our growing WPP Media team. As a Programmatic Specialist, you will be responsible for the end-to-end management of programmatic campaigns, from initial setup and strategy development to ongoing optimization and performance analysis. You will be a key contributor to the success of our clients' campaigns, leveraging your expertise in programmatic technologies and best practices to drive impactful results. This role requires a strong understanding of the programmatic landscape, excellent analytical skills, and the ability to collaborate effectively with internal and external stakeholders.

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