Community Engagement Lead (San Diego, CA/ Hybrid - Spanish Preferred)

Responsibilities

• Strategic Marketing and Partnership Strategy:
• Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.
• Create a partnership strategy that fosters mutual referrals, positioning BrightLife Kids as a valuable resource within the community.
• Build and nurture long-term relationships with senior external partners, including county health officials, school district leadership, and executive directors of major community-based organizations
• Operate with significant autonomy, managing a regional portfolio and presenting comprehensive updates and strategic recommendations at key milestones.
• Community Outreach and Engagement/Health Education/Health Promotion:
• Develop and adapt outreach and marketing strategies that span diverse and complex ecosystems, ensuring programs resonate across multiple stakeholder types
• Proactively identify service gaps and market opportunities; contribute to the design of new assets and engagement tactics
• Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as Google, LinkedIn, and school district websites.
• Navigate and persuade varied audiences-from grassroots community groups to executive-level public health boards and School and Office of Education Boards -to align on shared goals for child mental well-being.
• Field Marketing and Event Participation:
• Lead and participate in high-visibility activation in-person events, online webinars, and school fairs, acting as a respected advocate for the BrightLife Kids mission.
• Provide informative materials and engaging discussions to educate parents about the importance of child mental well-being and the services offered by BrightLife Kids.
• Distribute branded swag and conduct webinars or in-person sessions to increase awareness and engagement.
• Performance Tracking and Reporting:
• Track key metrics related to outreach, engagement, and conversion rates.
• Regularly report progress, insights, and recommendations to manager, marketing team and upper management to inform decision-making and optimize strategies.
• Leverage Salesforce as primary CRM tool
• Collaborative Improvement:
• Continuously gather insights from engagement efforts and incorporate feedback to quickly enhance outreach and marketing strategies.
• Identify opportunities for new assets and content to address evolving needs, particularly in nurturing long-term relationships.

Requirements

• Bilingual proficiency in Spanish is highly preferred
• Minimum of 5 years of relevant professional experience in community engagement, public health, health promotion, or a related field
• Proven experience with Salesforce or similar CRM tools to manage a partnership pipeline and track outreach performance.
• Demonstrated ability to operate independently, manage complex projects, and lead initiatives with minimal day-to-day managerial oversight
• A deep understanding of communication strategies and proven expertise in engaging specific demographics, cultures, and ethnicities.
• Experience navigating public and community health and school-based systems to build programs and gain adoption within the community
• Excited to be recognized as a respected advocate for child mental well-being within the community.
• Experience in cold outreach, relationship building, and developing high-touch nurture campaigns.
• Proficiency in utilizing online

Benefits

Additional Information

Welcome to Brightline! We are searching for a Community Engagement Lead to join our BrightLife Kids team. You have the exciting opportunity to be a critical part in advancing the mission of the partnership with Brightline and the Children and Youth Behavioral Initiative (CYBHI) . The State of California selected Brightline - out of more than 450 vendors - to provide free virtual behavioral health services to families with children ages 0-12. This program, BrightLife Kids , launched January 1, 2024, and offers a modern, easy-to-use digital experience with live coaching, personalized resources, parent peer communities, and local referrals - all at no cost to families or the community. As a Community Engagement Lead, you will be driving the adoption of BrightLife Kids across complex community ecosystems. This is a high-autonomy role designed for a professional who thrives on building high-level partnerships and influencing public health strategy. You won't just execute an established plan; you will proactively identify opportunities, contribute to program design, and serve as a primary thought partner to senior external stakeholders. You will also spend time out in the field, interacting directly with families and communities looking for behavioral health support. Explore our impact: Website: brightlife.kids/ca Instagram: @brightlifekids LinkedIn: linkedin.com/showcase/brightlife-kids/ We are currently hiring within these CA counties (also open to neighboring counties in the list below): San Diego Los Angeles

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