Group Brand Manager - Mintop

Responsibilities

• Topline & Bottom line achievement
• To Drive Mega brand Growth and Performance
• Optimize Promo spend for Desired ROI
• Prepare Brand Wise Quarterly Visual Aid:
• o Brief ad agency on the product
• o Evaluation and selection of draft concept out of 3-4 designs submitted by the agency
• o Evaluate a detailed Visual Aid with the agency before finalization
• o Send the visual for printing
• o Coordinate with printer and logistics vendor for dispatch of Visual aid before 1 week of the planned quarter.
• Quarterly communication of Visual Aid to the field force
• o Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.
• o Periodical circulars about brand's achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to go for the call.
• o Conduct Quarterly briefing sessions of .5 - 1day in each zone to ASM's on brand communication/ inputs.
• o Monthly planned visit to select areas for review meetings to further reinforce brand communication.
• Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing
• o Allocate promotional budget brand wise and promotional mode wise
• o Plan for quarterly inputs and mode of inputs
• o Vendor selection
• o Negotiate with multiple vendors for cost effective input selection
• o Coordinate with selected vendor on agreed time, quality and quantity supply of inputs.
• o Allocate inputs geography wise.
• o Coordinate with vendor and logistics vendor to ensure timely dispatch to the field as per allocation
• Continuous monitoring of the planned activities and reorganization of promoted initiatives to improve cost without affecting top line.
• New Product Launch ( As and when required )
• Identify potential areas of New Product Launch in the assigned therapy through:
• o ORG CMARC trends
• o Doctor feedback in joint work/ CME/ conferences
• o Field manager's feedback
• Analyze market potential for the identified new product through historical ORG-CMARC
• Conduct primary research with the help of market research for achieving clarity in the right patient segment, right launch volume and right price.
• Work with finance to validate the profitability/ viability of the product
• Present the idea post clearance from finance to NPD and get a project manager assigned by the NPD Head
• Coordinate with packaging, FR&D for product features finalization.
• Prepare sales projection, sampling plan for at least 6 months - 1 year from launch.
• Prepare stock allocation and ensure proper distribution in all geographies through SCM.
• Parallel, finalize on promotional activities, input plan, Visual Aid etc. and work towards a launch as per the agreed timelines with NPD Project manager.
• Ensure regional launch meetings for the new product through RSM's.
• -Analyze SMSRC Rx trend and drives leadership position (jump in ranking, growth more than market) for the brand thru field force
• Key Personal Attributes:
• Strong negotiation and influencing skills
• Networking skills
• Creative and Innovative
• Educational qualification : B.Pharm/ M.Pharm / MBA
• Minimum work experience :
• 7+ years of marketing experience
• Skills & attributes & Critical Exposures
• Functional Skills
• Market Access Strategy
• Customer Value Propositions
• Regulatory Requirements
• Portfolio Optimization
• Product Marketing
• Brand Strategy
• Brand Architecture
• Brand Representation .
• Resident Skills
• Business Acumen
• Storytelling
• Data Analysis
• Project Management
• Regulatory Requirements
• Behavioural skills
• Adaptability to manage dynamic challenges effectively.
• Collaboration and teamwork to achieve shared objectives.
• Clear and impactful communication to build strong relationships.
• Critical Exposures
• Rx brand management stint is desired, ideally handing brands >25 Cr INR or its geographically equivalent
• Stint in area/regional level sales role with exposure to multiple therapy segments/products is desired
• Exposure to medical regulation, international geographies, and/or digital marketing is preferred
• Benefits Offered
• At Dr. Reddy's we actively help to catalyse your career growth and professional development through personalised learning programs.
• Our Work Culture

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