CRO Specialist

About the role

We're looking for a CRO Specialist to join our team for a role to work remotely based in Canada. Reporting to the Sr. Manager, SEO & Content, you're going to be a part of a team dedicated to continuous improvement and data-driven growth. You'll be the lead on identifying opportunities to enhance the user journey, working to refine our website, app store listings, and referral loops into a seamless, high-performing ecosystem. You will be the engine behind our experimentation culture, ensuring that every touchpoint is intentional and every user experience is optimized for conversion.

Responsibilities

• You'll be owning the end-to-end execution of A/B tests across our organic, paid, and affiliate landing pages to reduce friction and improve conversion rates across our web ecosystem.
• You'll be managing our App Store and Play Store presence, testing screenshots, copy, and custom product pages to maximize our click-to-install performance.
• You'll be analyzing and tuning our referral loops, testing different incentives and placements to naturally increase word-of-mouth growth and user advocacy.
• You'll be collaborating daily with our Organic Manager to align testing hypotheses with our overall organic strategy, ensuring our growth goals and user experience are perfectly in sync.
• You'll be the primary storyteller for our optimization data, translating experiment results into clear, actionable insights that help the entire team understand user behavior and winning strategies.

Requirements

• Analytical Thinker: You have 1-2 years of experience in digital marketing or analytics with a solid grasp of how to structure a fair test and interpret results.
• Platform Ready: You have hands-on experience with experimentation tools and feel comfortable navigating GA4, heat maps, etc. to find behavioral trends.
• Growth-Minded: You are naturally curious about why users behave the way they do and are always looking for small changes that drive big impact.
• Strong Collaborator: You enjoy working cross-functionally and can communicate effectively with both technical and creative teammates.
• Concise Communicator: You can distill complex data into simple, direct reports that help the team make better decisions, faster.
• The budgeted salary range for this role is $60,000 - 75,000 CAD / year .
• Description de poste en français
• Nous sommes à la recherche d'un-e spécialiste de l'optimisation du taux de conversion (CRO) pour joindre notre équipe dans le cadre d'un poste en télétravail basé au Canada.
• Ce que vous ferez
• Gérer l'exécution de bout en bout des tests A/B sur nos pages d'atterrissage organiques, payantes et d'affiliation afin de réduire les frictions et d'améliorer les taux de conversion dans l'ensemble de notre écosystème Web.
• Gérer notre présence sur l'App Store et le Play Store , en testant des captures d'écran, des textes et des pages de produits personnalisées pour maximiser notre performance du clic à l'installation.
• Analyser et peaufiner nos boucles de recommandation (referral loops) , en testant différen

Benefits

Additional Information

About KOHO We're on a mission to make financial services better for every Canadian. That means no hidden fees, no predatory interest rates - just financial products designed to help our users spend smart, save more, and build real wealth. We're a performance organization with a strong heart: we care deeply about outcomes, and everything ties back to our mission - to financially empower a generation of Canadians. At KOHO, we're not your average 9-5. We believe real impact comes from people who are trusted, empowered, and supported to do their best work - without sacrificing their lives to do it. We prioritize work-life integration, not just work-life balance. That means asynchronous collaboration, flexible hours, and a remote-first setup built around autonomy and high trust. KOHO is entering its next chapter - leaner, smarter, more AI-integrated. We're building for impact, not bureaucracy. If you thrive in environments that value clarity, ownership, and bold thinking, you'll fit right in.

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