Senior Product Manager, US Breyanzi Patient Marketing

Responsibilities

• Execute day-to-day omnichannel tactics & deployment - Support the execution and deployment of DTC omnichannel tactics across relevant channels, ensuring strategic cohesion, consistent messaging, and timely activation in partnership with the Omnichannel Solutions (OCS) team
• Ensure timely, compliant resource delivery - Maintain rigorous project management discipline across all patient marketing initiatives, tracking deliverables, timelines, and budgets to ensure resources are delivered on time and in full compliance with FDA promotional regulations and BMS standards
• Support broader patient marketing team priorities - Contribute actively to the broader US Breyanzi patient marketing team, supporting cross-functional initiatives, brand planning activities, and ad hoc priorities that advance the overall patient marketing strategy
• Key Qualifications & Experience:
• Bachelor's degree required; MBA or other Advanced Degree Strongly Preferred
• Minimum 4 years of progressive experience in pharmaceutical or biotechnology marketing, brand management, or a related commercial function
• Proven track record of executing patient marketing or DTC programs with demonstrated impact on commercial performance
• Hematology, Oncology, or Cell Therapy experience preferred; CAR-T experience is a significant differentiator
• Experience managing assets through MLR review processes, with a strong working knowledge of FDA promotional regulations and PhRMA guidelines
• Demonstrated experience managing patient testimonial programs or patient advocacy partnerships is a plus
• Strong project management skills with the ability to manage multiple priorities simultaneously in a fast-paced environment
• Experience executing omnichannel or digital marketing tactics in a pharmaceutical or healthcare setting preferred
• Demonstrated ability to think strategically, drive execution, foster relationships, and build alignment across a matrixed organization
• Strong written and verbal communication skills; ability to clearly articulate ideas and recommendations to cross-functional stakeholders
• Strong scientific acumen, with the ability to comprehend and discuss clin

Benefits

Additional Information

Working with Us Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us . Position Summary: We are looking for a passionate and purpose-driven marketer to join the US Breyanzi Marketing team in the role of Senior Product Manager, US Breyanzi Patient Marketing. This individual will be a key member of the US Cell Therapy Organization, responsible for driving the day-to-day development and execution of patient-facing marketing initiatives and direct-to-consumer omnichannel tactics for the Breyanzi franchise. They will play a critical role in ensuring the timely and compliant delivery of high-quality patient resources that are grounded in brand strategy and resonate with patients navigating their treatment journey. The ability to manage multiple projects simultaneously, shepherd assets through internal review processes, and collaborate effectively across a matrixed organization will be essential to success in this role. This individual will report to the Director, US Breyanzi Patient Marketing.

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