Chief Marketing Officer (CMO) / SVP, Growth / Director of Marketing

Responsibilities

• Own and scale paid acquisition (Google Ads, Meta), managing $150K+ monthly spend
• Drive full-funnel performance across landing pages, intake, and call center conversion
• Build and optimize growth systems including testing frameworks, CRM/MarTech, and attribution
• Improve speed-to-lead and conversion rates in partnership with intake and operations
• Optimize across paid, organic, and lifecycle channels to maximize lead quality and signed clients

Requirements

• 8+ years in DTC/performance marketing with proven revenue impact (not just CPL optimization)
• Hands-on paid media experience building and managing campaigns directly
• Experience in high-volume, complex funnel environments with strong testing and optimization rigor
• Familiarity with multi-channel acquisition (paid, SEO, lifecycle) and CRM/MarTech systems
• Proven leadership experience building and scaling high-performing teams
• Critical Requirement:

Additional Information

Chief Marketing Officer (CMO) / SVP, Growth / Director of Marketing DTC Lead Generation | High-Volume, Performance-Driven Superior Executive & Legal Recruiting is seeking a senior marketing leader to scale direct-to-consumer lead generation for a high-volume plaintiff-side employment litigation firm. Own the full funnel-from acquisition to intake to signed clients-with a focus on ROI, growth, and operational efficiency. Target Background: Healthcare, insurance, financial services, education, or similar high-volume DTC sectors.

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Company Intel

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