Group Vice President, Americas Field Marketing

Responsibilities

• AMS Marketing Strategy & Pipeline Ownership
• Own the AMS marketing strategy - setting regional priorities that reflect commercial opportunity, Sales urgency, and account-level pipeline need across North America, Latin America, and Canada
• Drive pipeline creation and acceleration through buying group engagement - translating pipeline targets into a clear investment thesis and activation plan across AMS segments and sub-regions.
• Make prioritization decisions with rigor - identifying where marketing will move the needle on pipeline and revenue, and where it will not, and allocating resources accordingly
• Align marketing strategy to AMS Sales leadership priorities: build deep working relationships with Sales leaders and ensure the field marketing team functions as an integrated extension of the commercial motion
• Lead regular pipeline and performance reviews with Sales and marketing leadership; own the AMS marketing contribution narrative with honesty and data
• Leveraging Integrated Marketing for AMS Impact
• Understand the Integrated Marketing program deeply - know which global buying group campaigns are available, what accounts and personas they are designed to engage, and where they are the right activation vehicle for AMS priorities
• Make smart decisions about when to deploy IM campaigns within AMS versus when local programs are needed; avoid duplication, sequence intelligently, and maximize the return on global investment within the region
• Localize global IM programs for AMS relevance - adapting messaging, timing, channel mix, and account targeting to reflect regional buyer dynamics, competitive context, and Sales priorities
• Serve as the AMS field voice into the IM program: bring market intelligence and account feedback that helps global campaigns land better, and advocate for AMS requirements in IM planning cycles
• Measure the pipeline impact of IM-activated programs in AMS and use those results to inform future localization and prioritization decisions
• Local Activation Team Leadership
• Lead a direct local activation team organized in alignment with AMS Sales coverage - ensuring every marketer has clear account and seller partnerships and is executing against a pipeline-oriented activation plan
• Set expectations, operating cadences, and performance standards for the team; hold a high bar for execution quality, speed, and accountability
• Direct the design and execution of regional programs - executive engagement events, account-based activations, field campaigns, and pipeline acceleration plays - in close partnership with Sales and Customer Success
• Build team capability in strategic prioritization, data-driven decision-making, and AI-native working practices; develop marketers who can operate effectively in a fast-moving, matrixed environm

Additional Information

ServiceNow is seeking a Group Vice President (GVP), Americas Field Marketing to lead marketing strategy and execution across the AMS . This is a field marketing leadership role at its core - owning pipeline contribution, Sales alignment, and the regional marketing programs that move accounts and buying groups from awareness to action. The GVP is a strategic thinker who brings the operational rigor to convert insight into execution. They know how to set priorities across a large, complex region - identifying where marketing investment will have the greatest commercial impact and making the sequencing decisions that reflect both market opportunity and Sales urgency. A critical part of the role is knowing how to leverage the resources available within ServiceNow's Integrated Marketing (IM) program - understanding when global buying group campaigns are the right activation vehicle for AMS accounts, how to localize them for maximum relevance in market, and when local programs need to fill the gaps IM does not cover. The GVP brings the field perspective that makes global programs work better, and the judgment to know which lever to pull when. What This Role Requires: Field Marketing Leadership - Own the AMS marketing strategy and pipeline contribution. Set priorities across a complex region. Lead a direct team aligned to AMS Sales leadership and drive execution with accountability and speed. Strategic Prioritization - Identify where marketing will have the greatest commercial impact across AMS. Make the sequencing and investment decisions that reflect account opportunity, Sales priority, and pipeline need - and measure what matters. Influence Without Authority - Build the relationships and credibility to mobilize global functions - including Integrated Marketing, Creative, Digital, and Operations - in service of AMS commercial outcomes. Earn alignment through insight and follow-through, not formal authority. Transformational Leadership - Lead the AMS team through working faster, smarter, and more agile in an AI-native marketing environment. Champion centralized Marketing AI priorities within the region - modeling the change and building team capability to sustain it.

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