Product Manager, Consumer

About the role

Imprint is building a platform that helps the world's best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com , H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to predict what each customer will do next and act on it, so brands can offer powerful financial products without becoming a bank. Co-branded cards alone account for over $300 billion in U.S. annual spend, and most still run on legacy bank rails. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you. As Product Manager, Consumer, you will build the consumer experiences that make Imprint the platform powering the most rewarding relationships between brands and their customers. The experiences that keep customers coming back, deepen their relationship with the brand, and make them want to spend via Imprint because that's where they get the most value out of their relationship. This means earning trust in everyday moments and delighting customers with rewards that actually feel worth it. These are things that legacy issuers treat as a cost center, but Imprint believes this is a deep competitive advantage. This role is for someone who can look across the consumer experience, find the problems worth solving - whether in onboarding, day-to-day account management, how payments are made, rewards, loyalty, or somewhere we haven't looked yet - and build solutions that work across partners and products. You'll bring strong design sense, move fast, and know how to ship quality at speed. 90-Day Success Outcomes In the first 90 days, you have: Learned the experience cold. Gone deep on Imprint's consumer experience across partner programs - used it as a real customer, end-to-end - and pinpointed the gaps, friction points, and inconsistencies that matter most. Built real customer depth. Talked to customers, read support tickets and app reviews, and dug into the data. Can articulate what's broken, what's loved, and what's missing - with specifics. Understands where customers lose trust and where they feel delight. Shipped something and have more on the way. At least one consumer-facing improvement and a healthy stream of projects headed for launch. Formed a point of view on what's next. A clear, opinionated take on the consumer experiences worth building next - grounded in customer insight, sequenced against the product roadmap, and built to leverage Imprint's platform. Makes a compelling case for each priority: why it matters to customers, partners, and Imprint. Established team rhythm. Breaks ambiguous problems into incremental milestones, keeps teams aligned, and removes blockers without introducing unnecessary process. Key Characteristics for Success Solutions-oriented and fast-shipping. Focused on outcomes. Sees a problem, finds a solution, gets it built. AI-forward by default - uses tools like Claude, Cursor, Figma Make, etc. as a core part of daily work to prototype, iterate, and ship. Makes thoughtful tradeoffs. Balances customer impact, business value, engineering effort, and partner needs. Deeply customer-obsessed. Reads support tickets unprompted. Talks to customers. Knows what users actually do, not what the persona deck says. High design taste. Can diverge and converge on the best solutions. Sweats the details - typography, motion, friction in a flow. Has shipped consumer work you can recognize as well-crafted. Leads with why. Builds the strategic case, not just the feature. Identifying the highest-leverage opportunities. Builds for scale across partners and products. Defaults to "how does this scale to all partners and products?" Strong opinions, loosely held. Debates honestly. Disagrees and commits when necessary. Acts like an owner. Converts ambiguity into clarity without waiting to be told. Measurement mindset. Tie decisions to metrics that represent real outcomes. Leverages the right data to guide decision making at all stages of the product lifecycle.

Requirements

• Required
• 5+ years of product management experience with a focus on consumer-facing products
• Communicates with clarity - can explain complex tradeoffs to engineering, design, executives, and partners in a way that drives alignment.
• Strong consumer product sense - has shipped something you'd recognize as well-crafted.
• Strong design sense, ideally evidenced by a portfolio or shipped work where yo

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