Regional Restaurant Marketing Manager (West Germany)

Responsibilities

• Location: Cologne or Frankfurt Office (with regular travel to West Germany), with regular visits to Berlin HQ.
• This is a unique, hybrid role combining strategic marketing skills with a hands-on, partner-facing approach, ideally suited for someone who thrives at the intersection of local food culture, creative marketing, and commercial collaboration.
• Day-to-day in this role, you'll:
• Local Market Strategy & Partner Activation
• Develop and execute tailored restaurant marketing strategies across cities in West Germany, based on your local market expertise.
• Identify and capitalize on hyper-local marketing opportunities (e.g. city festivals, seasonal events, cultural moments).
• Build and leverage existing relationships with top-tier restaurant partners in the region to co-create exciting marketing activations.
• Hands-On Campaign Execution
• Activate restaurant partners through on-the-ground support - from campaign planning to execution - to drive customer demand and visibility.
• Execute 360 marketing plans, including advertising across various channels (paid, owned, earned), promotions, and co-branded initiatives.
• Collaborate closely with the local Berlin-based Marketing team and our agencies to adapt national strategies into localized initiatives.
• Manage regional/ partner marketing budgets, ensuring efficient resource allocation and adherence to financial targets.
• Partner Relationship Management
• Act as a trusted marketing advisor to key restaurant partners, helping them understand and use Wolt's marketing tools effectively.
• Closely collaborate with account management and local sales teams to align on priorities, performance goals, and joint marketing opportunities.
• Performance Reporting, Data Analysis & Insights:
• Track, analyze, optimize and report on marketing performance metrics at the regional and partner level.
• Use data-based insights to optimize marketing strategies and improve return on investment (ROI).
• Provide feedback from the field to continuously improve and shape local marketing strategies.
• Our humble expectations
• We know that people don't always meet every requirement listed in a job ad. If this role excites you, we'd love to hear from you - even if your experience doesn't match every point below.
• Several years of experience in marketing, account management, key account management, partnerships, sales, or a similar commercial role with strong exposure to growth initiatives.
• Experience working with external partners or clients, ideally in industries such as food tech, e-commerce/marketplaces, hospitality, FMCG, retail, lifestyle or other fast-paced, consumer-facing environments.
• A strong commercial mindset - you enjoy spotting opportunities, driving growth and turning ideas into measurable results.
• The ability to think strategically while staying hands-on in executi

Additional Information

About Wolt At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we're building the delivery of (almost) everything and you'll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe. Working at Wolt isn't always easy, but it's definitely exciting. Here you'll learn more, build more, and ship more than in most other companies. You'll be challenged a lot, but also have a lot of fun on the way. So, if you're a self-starter with drive and entrepreneurial spirit, this could be the ride of your life. Wolt is one of Europe's fastest-growing tech companies, on a mission to make cities better places to live by building a platform that connects people with the best of their neighborhoods-whether it's food, groceries, or retail. Operating in over 30 countries, Wolt's success is driven by a deep focus on customer experience, local relevance, and a culture that empowers people to take ownership and make an impact. In Germany, our marketing team is made up of talented, passionate and impact-driven professionals working across brand, growth, retention, and partnerships marketing. This role, Regional Restaurant Marketing Manager , offers a unique opportunity to shape Wolt's restaurant marketing strategy across Germany. With a strong focus on local market insight and partner collaboration, you'll develop tailored marketing plans that drive visibility and growth for our key restaurant partners in cities such as Cologne, Düsseldorf, and Dortmund .

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