Member Marketing Manager

About the role

The Member Marketing Manager will play a critical role in driving member engagement and increasing utilization of PHM's services across our corporate client base. This role brings a focused, strategic approach to engagement, ensuring that more employees understand and take advantage of the benefits available to them. You will act as a key connector between Marketing, Account Management, and Clinical teams, improving collaboration and ensuring that both scalable campaigns and client specific initiatives are executed with urgency and precision. This is a highly visible role with direct impact on new case growth and client satisfaction. What You'll Accomplish Drive consistent achievement or exceedance of monthly new case enrollment targets through improved engagement strategies Strengthen collaboration and trust between Marketing, Account Management, and Clinical teams Improve client satisfaction by supporting seamless onboarding and ongoing engagement experiences Increase inbound member engagement through campaigns and testing initiatives How You'll Spend Your Days Driving Member Engagement Develop and execute engagement strategies in partnership with RNs and Account Management Support and optimize email sequencing and outreach efforts to drive member activation Balancing Scalable and Custom Work Manage a mix of broader marketing initiatives and ad hoc client specific requests Develop marketing materials with quick turnaround times while maintaining quality and consistency Cross Functional Collaboration Partner closely with Account Management and Clinical teams to align on priorities and execution Communicate timelines, expectations, and updates clearly to stakeholders Testing and Optimization Own and prioritize a roadmap of tests and new ideas to improve engagement and performance Evaluate what is working and iterate quickly based on insights What You Bring to the Table Required 5+ years of experience with 3+ years of experience in a B2B2C environment Strong sense of urgency and ownership, with a track record of delivering work quickly and effectively Ability to manage multiple projects and competing priorities while staying organized Experience balancing scalable marketing initiatives with high touch, custom requests Excellent communication skills and ability to manage stakeholder expectations Proactive, self-starter mindset with high engagement and follow through Familiarity with AI and desire to utilize AI tools for efficiency

Requirements

• Experience in healthcare benefits, digital health, or employee engagement marketing
• Familiarity with Outreach.io or similar email sequencing tools
• Experience working with cross functional teams including clinical or account management partners
• Read what current Team Members say about working at PHM!

Benefits

Additional Information

Job Title: Member Marketing Manager Location: Remote (U.S.) Reports To: VP of Marketing, Alyssa Gothelf About Private Health Management Private Health Management (PHM) supports people with serious and complex medical conditions, helping them obtain the best possible medical care. We guide individuals and families to top specialists, advanced diagnostics, and personalized care. Trusted by healthcare providers and businesses, PHM offers independent, science-backed insights to help clients make informed decisions and access the best care.

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