Chief Operating Officer (COO)
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About the role
This is a build role, not a maintenance one. You will own operations end to end, lead the senior team, and put in place the structure, systems, and accountability to take Swedish Nutra from a founder-led company to a professionally managed one, without losing the speed that got us here. You report to and partner with the CEO/Founder, who focuses on vision, key commercial relationships, and product innovation. You will have real authority over operational decisions, hiring, and the shape of the organisation. You inherit strong products, real revenue, and significant market opportunity, and the room to build the rest.
Requirements
- You have built and hired department-level leadership teams from scratch, not only managed inherited ones, and implemented KPIs, performance management, and accountability from the ground up.
- You can own a regulated manufacturing operation. You do not need to run the line yourself, but you can hold a production team to account and carry quality and regulatory risk. Hands-on experience in a GMP/HACCP or comparable regulated environment is a strong plus.
- Experience in CPG, FMCG, supplements, health and wellness, or consumer products is strongly preferred, and you understand both B2B distribution and DTC e-commerce.
- Comfortable in a multi-market environment, and with ambiguity and rapid decisions in a resource-conscious setting. A hands-on operator who also thinks strategically and will execute directly in the early months before the team is built.
- AI-forward: keen to use AI and automation to build a leaner, faster company, and able to bring the team along. Enthusiasm and the ability to drive adoption matter more than mastery.
- High integrity and emotional intelligence. You will be a cultural anchor, and confident enough to challenge the CEO while respecting the founder's vision.
- Fluent English (our working language; the
Additional Information
Chief Operating Officer (COO) Swedish Nutra AB - Malmö, Sweden About Swedish Nutra Swedish Nutra is a Malmö-based manufacturer of liquid dietary supplements. We make everything in-house, GMP- and HACCP-certified, producing our own brands (Swedish Nutra, Swedish Collagen, True Collagen, Essentials100) and private-label products for partners in more than 37 countries. We are founder-led and profitable, and entering our next phase: building the leadership team and systems to scale, and growing a direct-to-consumer e-commerce channel alongside our established B2B business. We are hiring our first Chief Operating Officer to take full ownership of operations and build the operating engine for that growth.
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