Assistant Manager, Marketing Analytics

Responsibilities

• You'll support the delivery of marketing performance insights. You'll work closely with senior analysts, media teams, and marketing stakeholders to help evaluate campaign effectiveness and contribute to marketing mix modelling (MMM) projects.
• You'll play a key role in turning data into stories-helping the business understand what's working, what's not, and where to optimise for better results.
• Support with end-to-end data collection and validation for all inputs required for MMM, ensuring accuracy, completeness, and timely delivery to modelling partners.
• Interpret MMM results and distil complex findings (return on investment, contribution, elasticities...) into clear, actionable insights for marketing and commercial teams.
• Support annual planning and optimisation cycles to shape investment scenarios and future media strategies.
• Maintain strong documentation and governance across MMM cycles, including input logs, model outputs, and learnings for cross-team alignment.
• Why join us?
• We're on an exciting journey to transform our Group and the way we're shaping finance for good. We're focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone.
• What we're looking for?
• Experienced in ATL media measurement techniques, including econometrics / marketing mix modelling
• Strong data analytical and problem-solving skills with attention to detail.
• Ability to communicate insights clearly and confidently to a range of audiences.
• Excellent knowledge of the Microsoft suite (e.g. Excel, PowerPoint, Teams)
• Solid understanding of broader measurement concepts such as incrementality testing, multi-touch attribution (MTA), AB testing, forecasting and time-series modelling.
• Experienced in tools such as:
• Data & Querying: R, Python, SQL
• Visualisation: Power BI
• And any experience of these would be great
• Cloud: GCP, Vertex AI
• We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
• This is a place for you:
• Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.
• We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
• We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
• We also offer a wide-ranging benefits package, which includes:
• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days' holiday, with bank holidays on top
• A range of

Additional Information

Assistant Manager, Marketing Analytics Bristol Full time Posted Today 153923 End Date Saturday 27 June 2026 Salary Range £48,987 - £54,430 We support flexible working - click here for more information on flexible working options Flexible Working Options Flexibility in when hours are worked, Hybrid Working, Job Share, Reduced Hours Job Description Summary . Job Description JOB TITLE: Assistant Manager, Marketing Analytics SALARY: £48,987 - £54,430 LOCATION(S): Bristol, Edinburgh, Chester, Halifax and Leeds HOURS: Full-time WORKING PATTERN : Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.

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