User Acquisition Manager

About the role

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators. Role: Topps Digital, a division of Fanatics Collectibles is looking for a User Acquisition Manager who prides themselves on being a proactive and effective problem-solver, as well as having a strong passion for digital marketing. Someone who understands the importance of data driven decision-making and comprehensively understands the in's and out's of the digital advertising ecosystem. This position will help develop and drive day-to-day user acquisition and retargeting campaigns via multiple channels. These channels include, but are not limited to, Google AdWords, Meta/Instagram, 3 rd party Ad Networks, CTV (Connected TV), digital sponsorships, licensor collaborations, and select others to generate qualified downloads of Topps Digital's suite of digital collectible apps (8 total apps). This role will also be a driving force in creating compelling marketing campaigns that appeal to both physical AND digital collectors alike as they engage with the Fanatics Collectibles ecosystem through multiple touchpoints (Topps Digital apps, Fanatics Collect, Fanatics LIVE, Topps.com, Fanatics.com) What you will be doing... Managing 3 rd Party Ad Network relationships Research and recommend 3 rd party ad networks to test Onboard & integrate new ad partners with our attribution platform (Singular) Supply networks with assets, creative refreshes, tracking links, etc. Monitor campaign performance and recommend optimizing solutions Manage budgets and allocate accordingly to strive for optimal ROI Create, manage & optimize in-house marketing campaign efforts Google AdWords campaigns, App Store Search Ads, etc. Research and test interest groups to find new pockets of users Maintain relationship w/ attribution account rep to maximize platform features & tools Work with marketing graphic designer to concept new ad creatives based on previous creative performance data Storyboard and project manage video ad creation and production Create campaign performance reports & effectively summarize for department review Create easily digestible UA reports to present to internal stakeholders Work closely with larger Fanatics Collectibles & Fanatics Holdings groups to identify and leverage cross-promotional opportunities Collaborate on creating experiential events to help drive on-site app downloads What you will bring... 4+ years previous User Acquisition or App Marketing Manager experience is required Prior experience with app or game developer/publisher is highly recommended Experience planning, buying, and optimizing ROI-based campaigns Experience working with 3 rd Party Ad Networks & UA ad buying agencies Upyield, Zoomd, TVScientific, Klay Media, etc. Experience with Meta Ads Manager, Google AdWords, and Apple Search Ads is required Familiarity with attribution software to influence data-driven decision-making Familiarity with mobile app and industry terminology and processes e. installs, retention, CPI, CAC, IAP, LTV, ROAS, CVR, cohort segmentation, etc. Knowledge of trends and current events as they relate to the sports & entertainment apps in the Topps Digital suite and beyond: MLB, NFL, NBA, UEFA, WWE, Disney, Star Wars, Marvel, etc. Proficient in Microsoft Excel Effective communicator w

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