Sr. Campaign Strategist

About the role

As a senior marketing professional at Esri, you are enthusiastic, self-motivated, and data-driven. You will leverage your expertise to support campaigns and journey management programs for opportunity acceleration on our Go-To-Market team. You understand the need to effectively tailor initiatives to capture the attention of targeted audiences and expand engagement across buying groups. Your strategic mindset and strong collaboration with team members enable the creation of resources and deliverables leveraged across multiple channels. Analytical thinking drives your ability to evaluate the strengths and opportunities related to program output, and you measure revenue generated from executed channel programs.

Responsibilities

• Manage multiple priorities and deadline Oversee strategic marketing campaigns across various verticals and markets. Lead project phases, resource planning, budgeting, and risk management. Review and approve estimates, ensuring alignment with enterprise goals.
• Analyze and apply data . Demonstrate expertise in advanced data analysis, identifying new and innovative methods and tools. Utilize analytics to inform opportunities, objectives, campaign strategies, measure KPIs, and drive continuous improvement.
• Drive marketing innovation and execution. Lead the planning and execution of marketing strategies for products and services. Integrate new ideas, oversee corporate marketing initiatives, and collaborate with product development, advertising, and communications teams.
• Enhance customer knowledge and data strategy. Lead key initiatives to improve customer segmentation and market intelligence. Consistently drive innovative solutions to achieve superior results in customer engagement.

Requirements

• 8+ years of experience executing complex integrated and digital marketing campaigns
• Proven expertise in developing and executing integrated and digital marketing campaigns
• Demonstrated success in managing multiple large-scale initiatives simultaneously
• Strong executive presence with the ability to engage with stakeholders at the highest levels
• Advanced problem-solving, strategic planning, and leadership skills
• Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
• Bachelor's degree in marketing, business, or a related field
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
• Recommended Qualifications
• Master's degree in marketing, business, or a related field
• Demonstrated account-based marketing (ABM) experience
• Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
• Thorough knowledge of GIS/Esri products
• Recognized expertise in social media strategy, digital content innovation, and marketing automation
• Strong proficiency in enterprise data modeling and analysis methodologies
• #LI-KM2

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