Retention Strategy & Member Engagement Manager

About the role

The Retention Strategy & Member Engagement Manager will support GolfPass membership retention, engagement, and customer lifecycle performance across Versant's Golf digital platform. Reporting to the Director, Retention & Engagement, this role will help optimize retention strategies, strengthen member engagement, and improve the overall member experience through data-driven planning, cross-functional execution, and performance analysis. Why This Role Matters: This role directly supports member loyalty, lifetime value, and business performance by ensuring retention initiatives are well-planned, measured, and continuously improved. This position is designated as hybrid, generally contributing from the Orlando, FL office a minimum of three days per week.

Responsibilities

• Drive member retention and engagement strategies with Entrepreneurial Spirit , identifying opportunities to improve loyalty, lifetime value, and the overall GolfPass member experience.
• Partner across Marketing, Loyalty, Technology, Sales, Legal, Member Care, Revenue, and other teams with strong Teamwork to execute retention and engagement campaigns across email, mobile, web, and other channels.
• Use data, performance insights, and clear success metrics to create Transparency around what is working, where there are opportunities, and how programs can be optimized.
• Manage project timelines, deliverables, resources, and stakeholder communications with Trust , ensuring work is accurate, accountable, and aligned to business goals.
• Bring Agility to evolving priorities by proactively solving problems, adjusting plans, and improving customer engagement throughout the member lifecycle.
• Evaluate loyalty program performance, campaign results, ROI, and member behavior to recommend strategies that strengthen engagement, retention, and customer value.
• What You Bring
• 5+ years of relevant experience in customer retention, engagement, loyalty, lifecycle marketing, project management, or related areas.
• Strong experience developing retention strategies, payment strategies, customer engagement programs, and performance improvement plans.
• Strong analytical skills, including experience interpreting data, presenting insights clearly, and recommending actionable next steps.
• Experience working with technical teams and translating business needs into clear requirements.
• Strong SQL and Excel skills.
• Proven ability to manage multiple projects simultaneously while building processes, tools, and ways of working that improve efficiency and effectiveness.
• Excellent written, verbal, and presentation skills, with the ability to communicate data-driven business stories to stakeholders at varying levels.
• A detail-oriented, organized, and solutions-focused approach, with strong business acumen and comfort operating in a fast-paced environment.
• A leadership-minded, self-motivated style grounded in Versant's How We Do It behaviors: Trust, Teamwork, Transparency, Agility, and Entrepreneurial Spirit .
• A collaborative mindset, professional integrity, and the ability to build strong relationships across teams while staying focused on shared goals.
• Why You'll Love It Here
• This hybrid role is based in Orlando, FL, with an expectation of working from the office a minimum of three days per week.

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