Marketing Analytics Manager - THG Nutrition

About the role

We are recruiting a Marketing Analytics Manager to join our Nutrition Data Team and lead Performance Marketing Analytics across the business. You will be responsible for driving actionable business insights through marketing data, shaping our measurement strategy, and enabling data-driven decision making across marketing teams.

Responsibilities

• Lead, mentor and develop a Performance Marketing Analyst, supporting their professional growth and ensuring delivery against team objectives.
• Partner with Performance Marketing leadership to optimise marketing investment, evaluating channel effectiveness and setting budget allocation changes based on data-driven insights.
• Develop a robust marketing measurement framework by combining Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), incrementality testing and platform reporting to provide a holistic view of channel performance.
• Define and oversee the marketing analytics infrastructure, ensuring scalable and reliable reporting and measurement capabilities.
• Own the marketing experimentation roadmap, designing and evaluating tests that measure true incremental impact across marketing channels.
• Identify and implement opportunities to leverage AI-driven tools and analytical techniques to improve marketing effectiveness, reporting efficiency and decision-making.
• Manage relationships with stakeholders across multiple business functions, delivering clear, concise and actionable insights.

Requirements

• Ability to work internally across various teams being an approachable, supportive individual.
• A real passion for all things data, with the drive and ambition to champion the use of data across the business.
• Highly adaptable and analytical individual who can manage multiple priorities in a fast-paced environment.
• Familiarity with performance marketing channels and how they operate.
• Required technical skills:
• Strong SQL skills and experience working with large datasets in a Cloud Platform
• Working knowledge of Python for data analysis, experimentation and automation
• Experience with data visualisation tools such as Power BI, Looker or
• Required Soft Skills:
• Experience visualising data to be able to 'tell the story through data'
• Ability to translate complex analytical findings into clear business recommendations and commercial actions.
• Strong stakeholder management
• What's in it for me?
• Career Development
• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
• Enhanced Leave
• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.
• Wellbeing Support
• Access face-to-face and virtual appointments with our in-house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.
• Other Perks
• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.
• THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
• THG is committed to creating a

Additional Information

About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster. What are you waiting for? Role: Marketing Analytics Manager Brand / Business Unit: THG Nutrition / Myprotein Reporting to: Head of Data Location: THG HQ, Manchester (WA15 0AF), Fully Office Based Life at THG Nutrition THG Nutrition is home to some of the world's most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world's largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries - to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.

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