Senior Audiences Executive (CRM)

Requirements

• Competencies / Skills / Knowledge / Experience
• Demonstrable experience in digital marketing specifically in email marketing and audiences, with a clear understanding of the importance of first-party data
• Ability to manage multiple projects to completion under concurrent, rigorous deadlines
• You thrive in a fast-paced environment
• Exceptional communication skills - written and verbal
• A passion for email marketing - understanding what makes them tick (and click)
• Detail oriented - immaculate attention to detail
• Confident and experienced data analyst - demonstrable interest in deriving actionable insights from web analytics
• Comfortable with segmenting and streamlining data
• Confident in strategic planning to improve future emails
• Confident in working with multiple teams to deliver actionable results
• Ability to tweak HTML and build email templates
• Skilled in presenting regularly on multiple areas of email marketing
• Skilled at using Microsoft Office
• Experience using Adobe Photoshop, with an eye for visuals
• Experience using Salesforce Marketing Cloud or a similar platform
• Behaviours
• The following attributes determine how the role will be carried out and are required to be a success
• Passion for live music
• Proactive, self-starter and a team player
• Able to work in evenings and weekends when necessary
• What the role includes
• Day to day running of email programmes for a portfolio of festivals
• Working with the Senior Digital Marketing Manager - CRM, making sure key festival moments are covered with email marketing and offering creative ideas for wider email campaigns
• Create regular emails and design new email templates for multiple festivals across the UK
• Reporting on key metrics to identify strengths and opportunities / inform future strategy
• Tailor emails as required and use design tweaks to improve email performance
• Build targeted audiences for a variety of festivals across the UK, ensure first party data collection is at the forefront of your strategy and focus on data retainment for current contacts
• Working with the Senior Digital Marketing Manager - CRM, create new automated email journeys
• Running regular tests on sends to make sure we're constantly refining our strategy
• Data management: Supporting the Senior Digital Marketing Manager - CRM
• Stakeholder management: Aligning with a variety of teams across the business on email briefs and dealing with a variety of requests, making sure each festival is given optimal support via email
• Deputise for the Senior Digital Marketing Manager - CRM when needed
• Equal Opportunities
• The Company
• Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in even

Benefits

Additional Information

Job Summary: Company: Live Nation Department: Marketing Location: Farringdon, London Reports to: Senior Digital Marketing Manager - CRM Working Hours: Full time Job Type: Permanent Role Description Day-to-day audience and email management across a portfolio of festival brands including a comprehensive test and refine programme. Support the Senior Digital Marketing Manager - CRM on data management and collection in line with overall CRM strategy. Work with a variety of teams and stakeholders across the business, adapting to different festival audiences and brand identities. You will also support the shared team goal to grow reach, engagement and first party data. Suitable candidates for this role may have held previous positions with job titles similar to Email Marketing Executive, CRM Executive, Digital Marketing Executive. What we can offer you Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.

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