Manager, Lead Generation

Responsibilities

• You will be accountable for the performance and reliability of our marketing automation ecosystem, where the quality and precision of execution directly influence pipeline generation and commercial outcomes.
• You will also:
• Lead Pardot/Hubspot implementation, configuration, and integration with Salesforce (including field mapping, sync behavior, validation rules, and automation dependencies).
• Design, build, and maintain complex marketing automation workflows (lead routing, scoring, grading, suppression logic, re-engagement).
• Apply a multichannel approach to lead generation to maximize touchpoints and conversion rates.
• Continuously monitor and optimize campaigns to improve performance and increase efficiency in lead qualification before handover to sales.
• Track, analyze, and report on campaign performance, providing clear insights to commercial stakeholders and senior leadership.
• Act as the internal technical authority for marketing automation, including documentation, governance, and good practices.
• Provide guidance, training, and support to internal teams to ensure effective and scalable use of marketing systems.
• You Offer
• Bachelor's degree or equivalent professional experience in B2B marketing, technology, or digital growth roles.
• 5 years+ professional experience in lead generation and marketing automation roles within a B2B environment.
• Advanced expertise in CRM and marketing automation platforms, including Salesforce, HubSpot, and Pardot.
• Proven track record for delivering and optimizing marketing automation systems in a fast-paced environment.
• Strong data-driven mindset, with the ability to interpret performance metrics and translate them into actionable improvement strategies.
• Solid understanding of marketing KPIs, including funnel conversion metrics and email performance.
• Strong stakeholder management skills, with the ability to communicate effectively with marketing leadership and cross-functional teams.
• Ability to work both autonomously and collaboratively in a global environment.
• Fluent in English, additional languages are a plus.
• Please note that we will only consider candidates with a valid work permit

Benefits

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