Senior Product Marketing Manager

Responsibilities

• Customer advocacy
• Build and scale customer advocacy programs, including case studies, testimonials, reviews, references, and speaker opportunities
• Identify and activate high-value customers as advocates across marketing, sales, and external visibility efforts
• Turn customer outcomes into differentiated proof assets that drive credibility and influence pipeline
• Product release marketing
• Support the go-to-market plan and content for every product release-release notes, launch blog posts, internal enablement, sales collateral, and customer-facing announcements
• Partner with Product to translate roadmap and feature decisions into clear positioning, messaging, and audience-specific narratives
• Coordinate launch timing, channels, and deliverables so releases land with the right audiences and create commercial momentum
• Product content and demo experiences
• Produce branded, polished product demo videos that replace ad-hoc Loom recordings as the primary way prospects and customers see the product
• Build and maintain interactive product tours in Storylane for use across the website, sales process, and lifecycle programs
• Develop product-led content (feature deep-dives, comparison content, capability overviews) that helps sales sell more clearly and helps customers adopt more confidently
• Vertical and use-case content
• Develop vertical-specific positioning and content that resonates with priority industries (e.g., QSR, retail, home services, healthcare, automotive)
• Define and maintain clear, compelling use cases that translate product capabilities into real-world outcomes
• Build use-case playbooks and vertical guides that support acquisition, sales conversations, and customer expansion
• Partner marketing
• Own product marketing support for strategic partnerships, including our DIRECTV white-label partnership and future partner expansions
• Develop co-branded narratives, joint launch materials, and partner-facing enablement that extends JamLoop's reach
• Coordinate with partner teams on launch timing, messaging alignment, and shared GTM activities
• In-product communications
• Own in-product messaging - tours, tooltips, feature announcements, and contextual prompts - that drive feature adoption and reinforce value
• Partner with Product and Customer Success to identify the right moments to communicate, the right audience to target, and the right outcome to drive
• Treat the product as a channel, not just an outcome - measure engagement and iterate
• Help Center and customer education
• Own the strategy and production of Help Center articles, ensuring customers can self-serve answers and get value faster
• Partner with Customer Success and Support to identify content gaps and prioritize articles based on real customer ques

Additional Information

JamLoop is building the next generation of performance-driven advertising for the streaming TV era. We help brands and agencies turn CTV into a measurable, accountable growth channel, connecting advertising directly to real business outcomes, both online and offline. Our platform combines proprietary bidding, premium direct inventory, and advanced audience targeting to run high-performance CTV campaigns with precision. With real-time optimization and unified online and offline attribution, marketers can measure and improve performance continuously, not just after the campaign ends. We believe streaming TV advertising should do more than build awareness. It should drive business growth. JamLoop is growing quickly. In the past year, the company has increased revenue by 35% year over year, increased average revenue per customer by 48%, expanded into new formats including display, audio, and pause ads, and launched a national white-label partnership with DIRECTV. The company has also been recognized by Deloitte's Fast 500, AdExchanger Power Players, and the Stevie Awards for Tech Excellence. We are a lean, high-expectation team. The opportunity here is real: help JamLoop show up Role Overview JamLoop is hiring a Sr. Product Marketing Manager to own how our product shows up in market-from launch through adoption. This role sits at the intersection of Product, Sales, Client Success, and Partnerships, and is responsible for making JamLoop's product story clear, credible, and commercially useful at every stage of the buyer and customer journey. You will lead product release marketing, build polished product content and demo experiences, run customer advocacy programs, develop vertical and use-case narratives, and own how the product is communicated in-app and in our Help Center. You will also partner closely with our partner ecosystem to extend our story through co-marketing. This is a hands-on PMM role for someone who can move fluidly between positioning and production-writing a retail CTV guide one day, scripting a demo video the next, and shipping an in-product tour the day after. You should be equally comfortable interviewing customers, leading discussions with partner marketers, and delivering internal sales training.

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