Design Lead, Consumer

About the role

We're looking for a founding Product Design Lead to help build and scale Maven's direct-to-consumer healthcare experiences. This role sits at the intersection of consumer growth, healthcare access, product craft, AI-native ways of working, and trust-sensitive design. It is a hands-on player-coach role with formal line management responsibility. You'll lead a small team of senior Product Design/UXR practitioners while also owning high-priority product design work yourself. You'll report to the General Manager, Consumer and partner closely with Product, Engineering, Growth, Data, Clinical, Legal, Operations, and Support teams. You will help Maven compete in a fast-moving and highly competitive consumer healthcare market while staying true to what makes Maven different: connected, clinically responsible, whole-person care for women. You will be designing for users who are actively comparing options, making decisions quickly, weighing affordability, navigating uncertainty, and deciding whether they trust Maven enough to start and continue care. The work will span both 0→1 product development and continuous optimization of live consumer journeys. You'll help define new journeys, shape concepts, prototype, and bring new consumer healthcare offerings to market, while also improving existing funnels, onboarding, eligibility, pricing, payment, prescription, activation, retention, and cross-sell experiences through research, experimentation, data, and design craft.

Requirements

• You may be a strong fit if you have:
• 7+ years of product design experience, including complex consumer product journeys and 0→1 product growth.
• Experience formally managing or leading design teams.
• Strong hands-on product design craft across UX, prototyping, visual design, mobile apps, and responsive web.
• A portfolio showing D2C product design leadership, systems thinking, data-driven decision-making, high-quality execution, and measurable product impact.
• Experience designing products where trust, comprehension, eligibility, pricing, access, personal data, or complex decision-making play a central role.
• Experience with growth, onboarding, conversion, activation, retention, cross-sell, monetization, or lifecycle journeys, informed by research, data and experimentation.
• A strong AI-native workflow and informed opinions on how AI can improve design quality, team capacity, and business value.
• We'd especially love to see
• Experience in healthcare, women's health, telehealth, digital health, insurance, fintech, marketplaces, consumer subscriptions, or another regulated or trust-sensitive domain.
• Experience designing products involving insurance, benefits, prescriptions, clinical eligibility, payments, care navigation, or personal health information.
• Experience designing in a competitive direct-to-consumer category where acquis

Additional Information

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. An award-winning culture working towards an important mission - Maven Clinic is a recipient of over 30 workplace and innovation awards, including: Fortune Change the World (2024) CNBC Disruptor 50 List (2022, 2023, 2024) Fortune Best Workplaces for Millennials (2024) Fortune Best Workplaces in Health Care (2024) TIME 100 Most Influential Companies (2023) Fast Company Most Innovative Companies (2020, 2023) Built In Best Places to Work (2023) Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024) Great Place to Work certified (2020, 2021, 2022, 2023, 2024) Fast Company Best Workplaces for Innovators (2022) Built In LGBTQIA+ Advocacy Award (2022) We have recently launched our direct-to-consumer platform that gives women access to GLP-1 care, hormone care, and 30+ healthcare specialties, connecting metabolic, hormonal, reproductive, mental, and physical health in one care experience. We are building for women who are tired of fragmented care, unclear pricing, limited follow-up, and healthcare experiences that treat each symptom or life stage in isolation.

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