Marketing Content Specialist

Responsibilities

• Lead execution of the full content lifecycle, including content creation, editorial planning, and coordination of distribution across channels.
• Develop and manage a centralized content management system (CMS) or library, ensuring content is organized, accessible, compliant, and aligned with brand standards.
• Build deep understanding of Integrity Life & Annuities' products, target audiences, and distribution channels to create clear, compelling, and compliant content that supports business growth.
• Own social media strategy and execution, including development of content calendars aligned to marketing priorities and optimization based on performance analytics.
• Create, manage, and execute content supporting go-to-market strategies, marketing campaigns, sales enablement, and key business objectives, ensuring accuracy, consistency, and quality (35%).
• Manage and distribute multi-channel content (email, social media, sales materials), ensuring all messaging is audience-focused, compliant, and drives engagement and growth (25%).
• Establish governance, taxonomy, workflows, and version control for the CMS to maintain content integrity, accessibility, and compliance (15%).
• Partner cross-functionally with internal teams to manage content workflows, approvals, and ensure timely and accurate delivery of initiatives (15%).
• Perform additional duties as assigned (10%).

Requirements

• 2+ years of experience in marketing, communications, or related functions.
• Bachelor's degree from four-year College and 2+ years related experience and/or training; or five to seven years related experience and/or training; or equivalent combination of education and experience.
• Must display Core Values.
• Excellent written and verbal communication skills.
• Strong attention to detail and commitment to accuracy.
• Ability to manage priorities and operate in a fast-paced environment.
• Ability to support marketing, advertising, and program execution at both strategic and tactical levels.
• Strong service mindset and ability to build relationships with internal stakeholders and field partners.
• Understanding of annuity and life insurance concepts preferred.
• Prior experience of operating and/or managing a content management system preferred.
• Critical Success Factors:
• High accuracy and timeliness of marketing program information.
• Exceptional understanding of grammar rules with strong attention to detail.
• Excellent communication skills with internal/external members to accomplish organizational objectives/goals
• Strong cross-functional collaboration that enhances program performance.
• Ability to manage concurrent tasks and maintain organized processes.
• Ability to self-start and take initiative on workload priorities.
• Strong collaborative mindset and ability to build relationships with internal stakeholders and field partners.
• About Integrity
• Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are - in person, over the phone or online. Integri

Benefits

Additional Information

About Integrity Marketing Group Integrity Marketing Group is one of the nation's leading independent distributors of life and health insurance products focused on serving the senior market. Founded in 2006, Integrity develops and distributes life and health insurance products with insurance carrier partners and markets these products through its distribution network, which includes other large insurance agencies located throughout the country that have over 100,000 independent agents. The Marketing Content Manager is responsible for managing and executing Integrity Life & Annuities' content strategy, go-to-market messaging, and digital content ecosystem. This role ensures content accuracy, consistency and effectiveness across all internal and external audiences. The Marketing Content Manager will lead the development and execution of content that supports product launches, sales initiatives, and recruiting efforts while driving engagement across organic and paid channels.

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