Associate Director, CRM Analytics

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

Responsibilities

• You will support senior analytics leadership while also owning key workstreams independently. The right person will bring structure, curiosity, strong follow-through, and a solutions-oriented mindset to complex marketing questions.
• Analyze | Pull, clean, validate, and interpret campaign performance data across CRM channels. Identify patterns, performance drivers, audience behaviors, and optimization opportunities. Move beyond surface-level reporting to explain what happened, why it matters, and what the client should do next.
• Report | Develop clear, persuasive presentations, performance readouts, POVs, and strategic recommendations for clients and internal partners. Turn complex data into digestible stories that connect performance to business objectives and marketing decisions.
• Manage | Mentor and support junior analytics team members by reviewing work, coaching through analysis and storytelling, and helping build stronger data, QA, and presentation skills. Create clear expectations, provide actionable feedback, and help team members grow through ownership of the work.
• Build | Improve ways of working by creating repeatable processes, templates, RACIs, documentation, training materials, and reporting frameworks. Look for opportunities to reduce friction, improve quality, and make the team more efficient and consistent.

Requirements

• Bachelor's degree in Marketing Analytics, Business, Statistics, Mathematics, Economics, Computer Science, or a related field; advanced degree preferred but not required.
• 6+ years of experience in analytics, marketing analytics, CRM analytics, customer insights, performance reporting, or a related function.
• Experience supporting customer-centric marketing programs, preferably across CRM channels such as email, SMS, app, direct mail, web, or digital marketing.
• Strong ability to analyze campaign performance data and translate findings into clear insights, recommendations, and client-ready stories.
• Strong Excel skills required, including data cleaning, aggregation, pivots, lookups, formulas, and QA.
• Experience with Tableau, Power BI, Adobe Anal

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