Influencer Marketing Program Manager - Gaming

Responsibilities

• Support the planning and execution of influencer campaigns and creator activations aligned to franchise priorities, launches, cultural moments, and community engagement opportunities.
• Partner with influencer marketing leadership and cross-functional stakeholders to translate campaign goals into clear creator-focused plans, timelines, deliverables, and activation workflows.
• Manage day-to-day creator partnership operations, including creator outreach, agency communication, briefing, scheduling, deliverable tracking, approvals, and launch support.
• Coordinate campaign logistics across multiple stakeholders, including asset delivery, content timelines, legal/approval workflows, and creator communications.
• Help identify and recommend creators who align with brand values, audience goals, campaign objectives, and community expectations.
• Maintain awareness of gaming creator trends, platform behaviors, emerging communities, and best practices across YouTube, Twitch, TikTok, Instagram, and other social channels.
• Support creator engagement opportunities connected to tentpole moments, live events, multiplayer activations, sponsored programming, and other community-facing initiatives.
• Track and interpret influencer campaign performance, contribute to reporting dashboards, and prepare campaign recaps with insights and recommendations.
• Ensure creator partnerships feel authentic, community-first, on-brand, and aligned with player expectations.
• Collaborate effectively with internal stakeholders and external partners to ensure deliverables are completed on time, on brand, and at a high quality level.

Requirements

• 5+ years of overall professional experience in marketing, influencer marketing, creator partnerships, social media, communications, entertainment, gaming, or a related field.
• 2+ years of experience in influencer marketing, creator partnerships, talent-driven campaign execution, or creator activations.
• 3+ years of experience working in the gaming sector, ideally with a major game publisher, gaming platform, esports organization, or consumer-facing entertainment brand.
• Experience managing influencer campaign workstreams, including outreach, briefing, scheduling, deliverables, approvals, and campaign timelines.
• Strong understanding of creator platforms and social ecosystems, including YouTube, Twitch, TikTok, Instagram, and emerging channels.
• Strong analytical ability, including experience reviewing performance metrics, identifying campaign learnings, and turning insights into action.
• Abilit

Benefits

Additional Information

Who is Blueprint? We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of our teams, who all have unique perspectives and years of experience across multiple industries. We're bold, smart, agile, and fun. What does Blueprint do? Blueprint helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies. Why Blueprint? At Blueprint, we believe in the power of possibility and are passionate about bringing it to life. Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams. You'll focus on solving unique business problems while gaining hands-on experience with the world's best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds. At Blueprint, you'll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions. We guarantee you won't find a better place to work and thrive than at Blueprint. In This Role The Influencer Program Manager will support creator and influencer marketing initiatives for a large gaming franchise. This role will partner closely with senior influencer marketing leadership and cross-functional stakeholders to plan, coordinate, and execute creator campaigns that drive awareness, engagement, and community participation across key franchise moments, product updates, cultural beats, and live activations. This person will manage day-to-day influencer program operations, including creator outreach, briefing, scheduling, deliverable coordination, campaign logistics, partner communications, and performance reporting. The ideal candidate is highly organized, creative, data-informed, and familiar with gaming creators, social platforms, and how influencer ecosystems help build culture and community.

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