Go To Market (GTM) Program Manager

Responsibilities

• Lead and coordinate Commonwealth go-to-market programs across sales, product launches, and sales operations.
• Manage Sales Operations priorities including:
• Key Renewals
• Rewrites Opportunities
• Tracking of key activities with our customers in the Commonwealth
• Develop enablement programs to raise skill levels across teams:
• Define and drive standards for "what good looks like."
• Establish consistency in trials, handovers to CSMs/PSO, and execution.
• Own Forecast Management:
• Drive consistency across regions in forecasting inputs and process.
• Ensure Best Case, Commit, and Changes are tracked and accurately reflected.
• Monitor weighted pipeline to ensure positive trend development.
• Support Real-Time Awareness (RTA) initiatives:
• Identify and remove blockers to growth.
• Create new opportunities and train the team on RTA use cases.
• Develop strategies to scale RTA adoption across Commonwealth customers.
• Drive internal team alignment:
• Lead Commonwealth Team Meetings and ensure clear action items.
• Coordinate broader team communications and announcements.
• Align CSMs, PSO, SEs, Marketing, and Enterprise functions for GTM execution.
• Track and report program performance, highlighting wins, challenges, and improvement opportunities.
• Performance Objectives
• Build and launch a Commonwealth GTM operating cadence that drives consistency in sales operations, forecasting, and RTA adoption.
• Deliver a clear plan for managing renewals and rewrite opportunities, ensuring visibility and accountability across the team.
• Develop and roll out standards for trials, handover processes, and execution with measurable improvements in customer success outcomes.
• Improve forecast accuracy across all regions in the Commonwealth by aligning on definitions of Best Case, Commit, and Weighted metrics.
• Drive RTA growth by training teams on use cases, creating opportunity frameworks, and removing systemic blockers.
• Establish an aligned Commonwealth meeting structure with Sales, CSM, PSO, SE, and Marketing to improve cross-functional execution.
• Base Pay Range
• $108,300 - $173,280 CAD
• Don't meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
• Important Notes
• The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with

Benefits

Additional Information

Join Axon and be a Force for Good. At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

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