Senior Product Marketing Manager - Verticals

Requirements

• 5+ years of product marketing experience, including B2B SaaS.
• Experience supporting complex, multi-stakeholder sales cycles.
• Strong analytical mindset; able to translate pipeline, revenue, and usage data into actionable strategy.
• Clear communicator who simplifies complex technical concepts into business value.
• Influential cross-functional partner who can drive alignment without formal authority.
• Self-starter comfortable operating in ambiguity and managing competing priorities.
• Owner mindset with accountability for business results, not just deliverables.
• Please see the independent bias audit report covering our use of Covey here
• Massachusetts Applicants:
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
• Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
• Base Pay Range For US Locations:
• $116,000 - $174,000 USD
• This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.
• Get to Know Klaviyo

Benefits

Additional Information

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. Klaviyo is looking for a strategic Senior Product Marketing Manager to accelerate growth within priority verticals - starting with Hospitality (Food & Beverage and Hotel & Travel). This role owns vertical positioning and go-to-market strategy, translating market insight into differentiated messaging, scalable sales plays, and measurable revenue impact. You will lead vertical-specific messaging, pitch decks, and enablement assets, partnering closely with Sales, Partnerships, Integrated Marketing, CS, and Product to strengthen our right to win. You'll bring structured market and field insights into roadmap discussions while operating within an established vertical strategy. The ideal candidate is a data-driven PMM who thrives in fast-moving environments, independently owns complex GTM initiatives, and turns customer insight into compelling narratives that drive pipeline and revenue. Vertical Market Expertise Own and refine ICP, segmentation, and TAM/SAM to guide prioritization and investment. Develop deep customer and buyer insight across sub-segments and geographies, including pain points, workflows, and buying dynamics. Build differentiated vertical narratives by translating Klaviyo's capabilities and ecosystem integrations (loyalty, reservations, POS, PMS) into clear use cases and measurable business outcomes. Maintain a strong point of view on the competitive landscape and how it varies by segment and region. GTM & Revenue Impact Develop scalable sales plays and cross-channel GTM programs in partnership with Sales and Marketing leadership. Equip Sales and Enablement with high-impact collateral, discovery frameworks, objection handling, and customer proof points. Partner with CS and Customer Marketing to turn customer outcomes into repeatable expansion and advocacy motions.

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