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Global Brand Manager, Luxury & Embedded Audio

External
harman logoHarman · Northridge - California
Full-timeRemote3d ago
Budget ManagementLeadershipMoveStrategic Planning
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About the role

As the Global Brand Manager, Luxury & Embedded Audio, you will shape, develop, and execute the strategic global positioning and guidelines for HARMAN's portfolio of luxury audio brands (JBL Luxury/Synthesis, Revel, Mark Levinson, and ARCAM), while also supporting the growth of HARMAN Embedded Audio (HEA) solutions across third-party partner products. This role requires a seasoned brand and marketing leader with deep experience in luxury and/or professional audio products and B2B marketing. This role will report to the Global Brand Strategy Director and is based in Northridge, CA.

Responsibilities

  • Lead global brand positioning, planning, and governance for HARMAN's luxury audio and embedded audio portfolio by driving market research, strategic planning, and brand standards across B2B and consumer touchpoints
  • Lead GTM planning for key luxury and HEA product launches
  • Drive brand-led thinking across functions-from product development through marketing
  • Oversee regular updates to website content, lead strategic redesigns as needed
  • Oversee development of luxury brand creative (campaign key visuals, videos, lifestyle/in-situ photography and more)
  • Oversee planning and execution of luxury and HEA trade events
  • Develop strategic marketing playbooks for HEA key verticals (mobile, laptop, wearables, furniture, and more)
  • Oversee external agencies and vendors, holding them accountable for performance, budget, and quality standards. Lead negotiations and resolve issues to achieve optimal outcomes.
  • Use sophisticated analytical thought to interpret business challenges, evaluate campaign results, and present actionable insights. Recommend and implement improvements to products, processes, or services based on data and best practices.
  • Communicate difficult concepts clearly and negotiate differing perspectives with senior stakeholders or external partners to drive alignment and adoption of new approaches.
  • What You Need to Be Successful
  • 7+ years of experience in brand or marketing management within global or matrixed organizations
  • Deep familiarity with luxury audio products (amplifiers, speakers, high-end home theater systems, streamers/DACs), their use cases, sales/distribution channels and target consumers
  • Experience with B2B marketing and sell-through activation
  • Expertise in brand positioning and cross-functional leadership
  • Demonstrated experience in managing complex projects and external vendor relationships
  • Ability to work independently and provide guidance in highly complex situations
  • Advanced analytical and problem-solving skills, with experience interpreting business challenges and implementing innovative solutions
  • Excellent organizational and communication skills, with the ability to clearly convey difficult concepts to diverse audiences
  • Hands-on experience with creative development, agency management, and campaign tracking across digital, social, and traditional media channels
  • Experience with budget management and performance reporting systems (e.g., Allocadia)
  • Strong interpersonal skills and ability to collaborate with regional teams, stakeholders, and vendors globally
  • Background in consumer products, technology, or related industries preferred

Benefits

Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer locationAccess to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)Extensive training opportunities through our own HARMAN UniversityCompetitive wellness benefitsTuition reimbursement"Be Brilliant" employee recognition and rewards programAn inclusive and diverse work environment that fosters and encourages professional and personal development#LI-EC1#LI-HYBRIDSalary Ranges:$ 117,000 - $ 171,600Paid time offRemote work optionsFlexible schedule

Additional Information

A Career at HARMAN As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you'll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day. Introduction: A Career at HARMAN Lifestyle We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound. Contribute your talents to high-end, esteemed brands like JBL Luxury/Synthesis, Revel, Mark Levinson, and ARCAM Help shape HARMAN's Embedded Audio business by bringing premium audio experiences to third-party products and platforms

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