Director, Product Marketing Mobility and OTR

About the role

This is a strategic leadership role responsible for transforming and scaling the Product Marketing function across a high-impact, multi-segment portfolio.

Responsibilities

• Ensure product launches drive revenue - not shelfware
• Shift roadmap conversations from reactive feature development to market-informed strategy
• Elevate sales enablement from asset production to revenue acceleration
• Establish Product Marketing as a trusted strategic partner to Product and Sales leadership
• This role reports to the VP of Product Marketing and is designed for a leader capable of operating at enterprise scope over time.
• Portfolio Strategy & Revenue Impact
• Own positioning, segmentation, and go-to-market strategy across Fuel, EV, Telematics, and OTR.
• Ensure launches translate into measurable business outcomes, including pipeline creation, win-rate improvement, adoption acceleration, and retention impact.
• Establish post-launch performance reviews and revenue accountability loops.
• Identify whitespace and growth opportunities across segments.
• Market-Led Roadmap Influence
• Serve as the voice of the market in roadmap planning and investment discussions.
• Introduce structured validation processes grounded in customer insight, usage data, and competitive intelligence.
• Influence pricing, packaging, and portfolio tradeoffs to align with revenue strategy.
• Strategic Sales Enablement
• Partner with Sales leadership to define stage-specific enablement that improves deal velocity and close rates.
• Shift the organization from reactive one-pager production to disciplined, outcome-driven sales motions.
• Ensure sellers are equipped with differentiated narratives that resonate across segments.
• PMM Operating Model & Governance
• Establish launch tiering, prioritization, and resource allocation frameworks to focus on highest-impact initiatives.
• Define clear engagement models with Product, Sales, Marketing, and CX.
• Build scalable processes that increase speed-to-market while maintaining strategic rigor.
• Talent & Team Leadership
• Build and develop a high-performing PMM team capable of operating as strategic advisors.
• Coach PMMs to deepen business acumen, executive presence, and cross-functional influence.
• Foster a culture of accountability, insight-driven thinking, and ownership.
• What You Bring
• 10+ years of B2B Product Marketing experience in SaaS, fintech, mobility, or complex workflow platforms.
• Experience owning or materially influencing revenue performance in a multi-segment B2B environment.
• Proven track record building or evolving a Product Marketing function in an ambiguous or growth-oriented organization.
• Demonstrated success turning launches into revenue performance.
• Experience influencing executive-level stakeholders and shifting cross-functional behavior.
• Deep understanding of complex sales motions and stage-based enablement strategy.
• Strong business acumen and comfort engaging in portfolio tradeoffs, investment decisions, and revenue planning.
• Ability to zoom out to shape strategy and zoom in to drive disciplined execution.
• Experience operationalizing modern tools (including AI) to improve PMM velocity and insight generation.
• Mobility, fleet, or transportation experience is a plus but not required.
• Pay Range: $198,000.00 - $223,700.00

Benefits

Additional Information

WEX simplifies the business of running a business through smarter workflows and financial intelligence. Our North America Mobility and OTR businesses power the fleets that keep commerce moving - from small owner-operators to large fleet enterprises. As our portfolio evolves across fuel, EV, and telematics, we are seeking a Director of Product Marketing who can elevate how we position, launch, and scale products - ensuring innovation translates into measurable revenue impact.

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