Digital Marketing Executive

About the role

We are seeking a proactive and detail-oriented Digital Marketing Executive to join our portfolio team. The ideal candidate will be highly organised, people-focused, and eager to contribute to our digital footprint. Tasks include: Maintain and update hotel websites using various Content Management Systems (CMS) to ensure accurate content, SEO optimisation, and a seamless user experience. Liaise with agencies and internal teams for technical improvements and performance enhancements. Manage and optimise Google Business Profiles for all properties, ensuring they are maintained to a high percentage of completeness and accuracy . Implement SEO strategies , including keyword-rich content creation, to improve visibility and drive traffic and direct bookings Oversee paid media campaigns performance across search, display, and programmatic platforms. Collaborate with Director of Marketing and agencies to manage budgets, optimise campaigns, and achieve agreed performance targets. With the Director of marketing and team develop CRM strategies and that align to wider campaign activity. Execute these to nurture guest relationships, increase repeat bookings and drive revenue. Drive performance metrics such as CTO and CTR through segmentation, personalisation, and campaign optimisation. Use Google Analytics 4 (GA4) to monitor user behaviour, conversion paths, and campaign performance. Translate GA4 insights into actionable recommendations to improve ROI and marketing effectiveness. Tertiary qualification in business, marketing, commerce or related field 1+ year's hands-on experience in a similar digital marketing role with proven experience in executing marketing strategies. Proven experience in delivering to KPIs and high market performance. Up-to-date with the latest trends and best practices in online marketing and measurement. An ability to understand and navigate complex stakeholder environments Strong focus and passion for digital marketing in the hospitality industry Sound understanding of emerging trends in the industry Confident and articulate communication, negotiation, relationship and networking skills Time management skills with the ability to multitask Additional Information Why work for Accor? Employee benefits offering discounted rates at Accor hotels worldwide. Develop your talent through Accor's learning programs. Opportunity to grow within your property and across the world! Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Accorhotel? Share your experience