Marketing Data Program Management

Responsibilities

• Governance & Decision Enablement
• Own and lead the monthly Marketing Data Decision Forum - engaging Marketing, Technology, and Analytics leadership to surface decisions, document outcomes, and drive follow-through with accountability.
• Design and maintain decision frameworks governing data sources, identity resolution, profile management, and campaign dependencies, including explicit ownership assignment where ambiguity exists.
• Establish a formal intake and evaluation process for new data requests, replacing ad hoc submission with structured, defensible routing and prioritization.
• Proactively identify, escalate, and manage risks, blockers, and tradeoffs before they impact delivery - keeping executive stakeholders informed and decisions ahead of issues.
• Program Oversight & Roadmap Leadership
• Maintain a single, continuously updated view of the entire in-flight data initiative portfolio - encompassing status, ownership, dependencies, and sequencing across parallel workstreams.
• Synthesize input from Marketing, Technology, and Analytics teams into a coherent, living roadmap explicitly connected to business value outcomes - not just delivery milestones.
• Communicate program status, priority shifts, and strategic implications to executive and working-level audiences with the context and confidence of a trusted advisor.
• Partner with delivery teams to ensure alignment on priorities, expected outcomes, and work sequencing - promoting consistent, repeatable program management standards across the organization.
• Produce and maintain the authoritative program artifacts: initiative portfolio, governance and cadence documentation, risk and decision logs, and executive communications.
• Executive Stakeholder Engagement
• Lead steering committee preparation, facilitation, and follow-through - ensuring executive stakeholders are equipped to make decisions and act with confidence.
• Build trusted relationships across VP and C-suite levels, operating as a credible, objective voice capable of navigating organizational dynamics and competing agendas.
• Translate technical complexity into executive-ready narratives - bridging the language gap between data and engineering teams and business leadership.
• Required Qualifications
• 8+ years of progressive experience in enterprise program management, product management, or strategic operations - with a demonstrated track record of leading complex, cross-functional programs at scale.
• Proven experience owning governance structures, decision forums, and executive-level communications in large, matrixed organizations.
• Strong business and technical fluency - capable of engaging credibly with both marketing and data/engineering teams without being dependent on either.
• Demonstrated ability to build and manage a living program roadmap across multiple parallel workstreams, balancing competing priorities against business outcomes.
• Experience operating in ambiguous, high-stakes environments where structure doesn't yet exist - and the ability to create it.
• Exceptional written and verbal communication skills, including executive-level storytelling, stakeholder briefings, and structured documentation.
• Experience with data platforms, marketing technology ecosystems (CRM, CDP, identity resolution, campaign management), or large-scale digital transformation programs.
• Bachelor's degree in Business, Marketing, Information Systems, or related field; advanced degree or MBA preferred.

Requirements

• Experience in a consulting, advisory, or client-embedded capacity - particularly supporting enterprise transformations from within a client organization.
• Familiarity with Azure DevOps, Airtable, or similar program management and portfolio visibility tooling.
• Background in hospitality, travel, financial services, or other high-volume B2C industries

Additional Information

THIS IS A 6-MONTH CONTRACT ENGAGEMENT THAT MIGHT BECOME PERMANENT We are seeking a seasoned, executive-minded Director of Marketing Data Program Management to lead one of the most consequential data transformation efforts in our organization. This individual will serve as the central orchestrator - the single point of program gravity - across our Marketing, Technology, and Analytics organizations, bringing clarity, cadence, and momentum to a complex portfolio of marketing data initiatives. Operating at the intersection of business strategy and technical execution, you will establish the operating model, governance structures, and decision-making frameworks that allow our marketing data program to scale. You will work shoulder-to-shoulder with VP and C-suite stakeholders, steering committees, and cross-functional teams - translating ambiguity into action and competing priorities into a defensible, living roadmap. This role demands a leader who thrives in complex, matrixed environments; who earns credibility with both business and technical audiences; and who is motivated not by managing tasks, but by driving outcomes that matter.

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Company Intel

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