Director, Consumer Research - Creative & Marketing Research

About the role

At Audible, we believe stories have the power to transform lives. It's why we work with some of the world's leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us. ABOUT THIS ROLE Audible's Consumer Insights team is seeking a consumer research expert to lead and evolve our creative ad testing program while serving as a strategic research partner to our Marketing, Creative, and Brand teams. As Audible's global brand continues to grow, this role will be instrumental in ensuring our advertising creative and messaging resonate with the right audiences, in the right channels, at the right moments - optimizing campaigns before they launch and measuring their effectiveness in-market. Beyond creative testing, you'll help shape the messaging platforms and communication strategies that underpin our marketing efforts, serving as a go-to insights resource for strategic questions across the marketing organization. You will also champion the integration of AI and emerging technologies into our research toolkit - exploring how innovations in AI-powered creative analysis, generative AI, and advanced measurement techniques can accelerate insight generation and elevate creative effectiveness. You will sit within the Global Consumer Research team alongside our Brand Tracker lead, forming the research pillar of Audible's marketing insights function - connecting brand health measurement with creative and messaging effectiveness. You will partner closely with Marketing Analytics to deliver a holistic view of how our marketing drives brand growth. ABOUT YOU You're passionate about the intersection of consumer insights and creative effectiveness. You understand how great advertising works - what makes consumers pay attention, feel something, and take action - and you know how to measure it rigorously. You think beyond individual ads to the broader messaging ecosystem: which stories resonate with which audiences, through which channels, and at what moments in the consumer journey. You have deep expertise in creative and advertising research methodologies, including pre-launch ad testing, concept testing, messaging and communications testing, campaign tracking, and brand lift measurement. You're equally comfortable designing a quantitative copy test and a qualitative deep-dive to unpack why a creative concept resonates (or doesn't). You're a strategic thinker who can connect the dots between research findings and marketing action. You don't just deliver data - you deliver direction. You thrive in a fast-paced, collaborative environment and enjoy working closely with creative and marketing teams to influence work from brief through execution. You're adept at building relationships and driving alignment with stakeholders across time zones, ensuring research insights inform creative decisions regardless of geography. You possess exceptional communication and storytelling skills, with the ability to translate complex research into clear, compelling narratives that inspire action at all levels of the organization. As a Director, Consumer Research- Creative & Marketing Research, you will... - Lead and evolve our Creative Ad Testing program - Design, manage, and continuously improve our global creative testing framework, ensuring we have robust pre-launch testing methodologies (e.g., animatic testing, concept testing, copy testing) that optimize creative effectiveness across channels and markets - Shape messaging strategy through consumer understanding - Test and inform the messaging platforms, value propositions, and communication frameworks used across marketing, identifying what resonates with key audiences, where, and when - ensuring our storytelling is grounded in consumer truth and tailored to context - Serve as a strategic consumer research partner for Creative & Marketing teams - Work collaboratively with Brand Marketing, Creative, Growth Marketing, Media, and Content Marketing teams to provide consumer-grounded strategic guidance on campaign development, messaging strategy, audience targeting, and creative optimization - Establish and communicate clear research timelines - Partner with stakeholders to ensure research milestones are integrated into broader campaign and go-to-market schedules - Transform creative research into actionable direction - Synthesize findings from creative tests, messaging research, campaign tracking, and ad effectiveness studies into clear strategic recommendations through executive-ready presentations that drive marketing decisions - Build and manage a creative insights knowledge base - Develop a repository of creative best practices, messaging learnings, testing results, and effectiveness benchmarks that teams can reference to continuously raise the bar on creative quality - Pioneer AI and eme

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