Vice President of Product Marketing

Responsibilities

• Shape the Solution Narrative
• Craft compelling positioning and messaging that articulates Workiva's value proposition and resonates with buyers of finance, sustainability and GRC solutions, clearly differentiating Workiva in competitive markets
• Lead the storytelling around how Workiva AI is transforming how finance, sustainability, and GRC leaders operate
• Lead and Scale a World-Class Product Marketing Team
• Lead, inspire, and develop a global team of ~20 product marketing professionals
• Model how to work with AI to empower and accelerate what the team delivers
• Build a culture of strategic thinking, collaboration, and high performance
• Recruit, mentor, and develop exceptional product marketing talent, helping the team grow in influence and impact across the company
• Drive Category-Leading Go-to-Market Strategy
• Own product marketing strategy across Workiva's portfolio of solutions
• Partner closely with product management to translate innovation into compelling launches, narratives, and market momentum
• Ensure our go-to-market and marketing strategies connect product innovation with the buyers who need it most
• Collaborate with demand generation, brand, content, and field marketing to ensure Workiva's value proposition reaches and resonates with the right audiences
• Bring deep customer and market insight back into product strategy to help shape the future of the platform
• Enable Pipeline and Revenue Growth
• Arm the global sales organization with the insights, messaging, and assets needed to build pipeline and close deals
• Deliver world-class sales enablement, including playbooks, competitive intelligence, buyer insights, and differentiated value frameworks
• Partner closely with revenue leadership to improve win rates and accelerate growth

Requirements

• 15+ years of product marketing experience, including significant leadership roles in large-scale enterprise SaaS companies
• A proven track record of leading and scaling high-performing product marketing teams and a passion for building and developing talent
• Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging
• Experience translating complex technology and platform innovation into compelling customer value
• Strong partnership skills across product management, marketing, and sales leadership
• Demonstrated success driving sales enablement and revenue impact
• Exceptional communication and storytelling skills
• Travel Requirements & Working Conditions
• Location: Flexible/Remote
• Up to 25% travel
• Reliable internet access for any period working remotely, not in a Workiva office
• How You'll Be Rewarded
• ✅ Salary range in the US: $241,200.00 - $313,600.00 ✅ A discretionary bonus typically paid annually
• ✅ Restricted Stock Units granted at time of hire
• ✅ 401(k) match and comprehensive employee benefits package
• The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
• Workiva is the platform designed to bring confidence, control

Benefits

Additional Information

Workiva is the trusted data platform for the modern CFO. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation so leaders can trust their numbers, see emerging risks sooner, and act with speed in a complex world. At Workiva, you'll bring technology to market that executives, boards, and regulators depend on. If you're energized by meaningful problems, inspired by smart, collaborative teammates, and motivated to help the world's most complex organizations lead with trust, come join us! Position Overview Reports to: SVP Marketing Workiva is looking for an exceptional Vice President of Product Marketing to define and tell the story of how our platform is transforming the way organizations manage their most critical data, reporting, and decisions. This leader will shape the market narrative for Workiva's portfolio of products and solutions, articulating why the world's leading companies rely on Workiva to power transparency and performance across finance, sustainability, and GRC. A central part of this role will be helping the market understand the profound impact of Workiva AI and how AI is redefining how modern teams analyze data, manage risk, drive compliance, and lead their organizations. Leading a global team of 20+ product marketers, the VP of Product Marketing sits at the critical intersection of product, marketing, and sales. You will translate innovation into compelling stories, help shape product strategy through market insight, and equip our go-to-market teams with the messaging and assets they need to build pipeline and win. This is a highly strategic leadership role for someone who thrives on building teams, shaping markets, and bringing transformative technology to life for customers.

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