Brand Media Senior Lead

Responsibilities

• Lead the strategic execution of cross-channel media campaigns, ensuring top performance, seamless delivery, and client satisfaction.
• Oversee media operations, including partner management, campaign optimization, and performance analysis across Publisher Partnerships, Display, Video/CTV, Audio, and more.
• Build and nurture relationships with media partners, working collaboratively to maximize campaign reach and effectiveness.
• Identify and negotiate with key publishers to connect brands with the right audiences, leveraging your expertise to drive value.
• Communicate regularly with clients, providing strategic updates, performance insights, and actionable recommendations.
• Proactively identify growth opportunities, implementing innovative initiatives to achieve client goals and drive success.
• Mentor and lead a team of media professionals, deploying resources effectively to enhance individual potential and deliver outstanding client results.
• Spearhead high-impact, cross-agency projects and initiatives that inspire innovation and create measurable success for our clients.

Requirements

• 7+ years in digital media strategy, campaign management, media partnerships, or a related field, with a bachelor's degree or equivalent experience.
• Advanced expertise in Account Planning and Brand Media, empowering you to lead strategic and impactful campaigns.
• Hands-on experience with Content Creation, supporting effective media operations and delivering compelling storytelling in partnership with media publishers.
• Ability to work on a cross-functional team to ensure cohesive, 360-degree media strategies.
• A strong command of Marketing Metrics, Planning & Analysis, and Market Research & Consumer Behavior to drive data-informed strategies.
• Proficiency in tools like Adobe Analytics, Google Analytics, and Microsoft Excel to analyze data, provide actionable insights, and improve performance.
• Advanced skills in relationship building, and fostering trusted partnerships with media platforms and internal stakeholders to drive innovation and success.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Benefits

Additional Information

We are PMG Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights-as well as its proprietary operating system, Alli-to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You Will Be Working With As our Brand Media Partnerships Senior Lead , you'll join a talented and collaborative team dedicated to crafting innovative and impactful media strategies for our clients. Our department thrives on creativity, data-driven decision-making, and a passion for delivering meaningful results. You'll work alongside cross-functional teams, media professionals, and third-party publishers, building relationships and driving campaigns that make a difference. This is a team that values fresh perspectives, celebrates diverse skill sets, and supports each other's growth. Together, we explore new approaches to solving challenges, push the boundaries of what's possible, and create campaigns that resonate. In your role, you'll guide and mentor team members, fostering a culture of collaboration and development while ensuring we continue to exceed client expectations. Your leadership and strategic vision will play a key role in helping brands connect with their audiences and drive lasting results.

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