Marketing Specialist

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Come join our GTE Financial team! We are looking for a highly organized, creative, writer/editor to join as a Marketing Specialist with Salesforce (CRM) experience preferred. The Marketing Specialist will serve as a lead and administrator for marketing Salesforce content, responsible for establishing positioning, identifying target audiences and developing marketing and communication plans tied to organizational goals in support of diverse business lines. This individual must be proficient in planning, managing, and crafting compelling content for a multitude of marketing channels and assets including the CRM, digital, outdoor, print, video and broadcast. This role will proactively research and recommend marketing initiatives that capitalize on market opportunities, factoring in competitive activity. The Specialist will regularly work with leadership, credit union business units as well as third-party vendors to ensure accuracy, timely delivery, relevance and effectiveness. What does GTE look for in a Marketing Specialist? Marketing Design: This is a robust role that will require a highly-organized and flexible leader that is proficient at crafting compliant and compelling messaging for enterprise marketing and communications across a myriad of business lines, products and services - must be open and positive to changes, edits on-the-fly and re-prioritization. Must also functionally apply regulatory and compliance mandatories within all deliverables. The Specialist will need to become proficient in the Salesforce CRM as a system administrator and content lead within Marketing. Will work directly with external vendors, data and design team members as well as business stakeholders to launch personalized and targeted campaigns. Responsible for developing key performance indicators and regularly reporting on results while continuously optimizing assets to improve outcomes. Will also maintain resources that make it simple and seamless for employees to understand the marketing that is deployed and upcoming, actively working support tickets to ensure one-touch resolution and a positive member experience. This individual will need to become a subject matter expert, so they can properly articulate and "sell" marketing and content based on the specific target audience, channel and objective. Will directly manage (write, edit and proof autonomously with minimal review) communications and projects, working regularly with team members, leadership, department experts, media contacts and third parties to optimize delivery, content, and experience. Must be adept at listening, learning and negotiation to ensure quality output and timely delivery. Develop and disseminate highly compelling marketing and content for identified target markets and constituents, across formats: traditional, video, digital and the CRM. This includes planning and coordinating shoots, storyboarding and script writing, as well as leading onsite direction and production when applicable. Support the development and creation of campaigns, promotions, events and workshops, ensuring organizational readiness, as well as goal setting and evaluation in an ongoing effort to proactively optimize results and to meet enterprise goals. To develop and manage digital deliverables, collaborating with business lines on content creation in addition to maintaining web and digital assets through utilization of a content management system and/or vendor. Gather members and market insights to inform marketing and communication strategies, increase conversions and generate more qualified leads, capitalizing on market opportunities, while also factoring in competitive activity. Working with leadership and project teams. Support the execution and implementation of new products and product enhancements. Operational Support: To support the management and maintenance of a large inventory of continually updated communication assets, including collateral, flyers as well as manual and automated letters/communications, ensuring content is regularly audited, stays up- to-date, conveys the desired branding and tone, and includes the necessary compliance and regulatory language. Utilize project management best practices and methodologies, responsible for owning projects from start to finish including defining scope, planning and concepting through execution. Understand key business metrics and organizational goals from a strategic and tactical perspective. Must demonstrate a functional knowledge of the Bank Secrecy Act in addition to other Federal laws, including but not limited to: U.S. Patriot Act, Office of Foreign Assets & Control, Anti-Money Laundering, Right to Financial Privacy Act, and the Bank Bribery Act Required Experience: Bi-lingual (Spanish) a plus. Salesforce experience is preferred. Ability to research and compile information for the purpose of recommending marketing and communication opportunities. Excellent interpersonal and presentation skills to

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