Principal Product Marketing Manager

Responsibilities

• Lead GTM strategy : Develop & execute the strategy for our new products and features, ensuring alignment with overall business objectives and customer needs. Lead cross functional planning ensuring impactful internal and external communications.
• Own product matrix : Define how Credit Genie's products and features fit together across the customer journey, including naming, tiering, and value articulation. Ensure clarity, consistency, and differentiation across the full product suite.
• Drive product growth : Partner closely with product, CRM, and growth marketing teams to develop in-product messaging, onboarding, lifecycle comms, and engagement strategies that improve activation, retention, and expansion.
• Champion market & customer insights : Collaborate with Research and Data Science to turn user insights and market trends into actionable strategies that shape product direction and marketing execution.
• Establish product marketing operating rigor : Build repeatable GTM processes, playbooks, and launch frameworks that scale as the company grows. Define success metrics, post-launch evaluation, and iteration plans to continuously improve performance.
• Collaborate cross-functionally: Navigate complex stakeholder environments and communicate effectively with Product, Design, Compliance, and Customer Service to ensure cohesive GTM alignment.

Requirements

• 7+ years of experience leading all aspects of Product Marketing in a B2C environment
• Proven track record of leading GTM for consumer products (0-1) under stringent regulatory and quality requirements.
• Experience defining product positioning, messaging frameworks, or portfolio-level narratives across multiple products.
• Strong blend of strategic thinking and hands-on execution. You can write, analyze, and execute as effectively as you can plan.
• Excellent communicator with the ability to distill complexity into clarity for cross-functional partners and senior stakeholders.
• Highly analytical, confident using data and insights to shape messaging, measure performance, and drive growth.
• Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes.
• Experience in fintech, financial wellness, or adjacent industries is a plus.
• Benefits and Perks
• Our goal is to provide a comprehensive offering of benefits and perks that promote better financial, mental, and physical wellness.

Benefits

Additional Information

Company Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability. Founded in 2019 by Ed Harycki , former Swift Capital Founder ( acquired by PayPal in 2017 ). Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions. Credit Genie is looking for its first Product Marketing hire, a strategic and hands-on leader who will build our product marketing function from the ground up. This is a rare opportunity to define our GTM strategy, own product positioning across the portfolio, and shape how our products and brand come to life through clear, differentiated messaging that drives adoption and growth. We're looking for someone who can think big and execute fast. You'll be equally comfortable developing high-level strategy and rolling up your sleeves to write, test, and launch. If you're energized by building from 0 to 1, collaborating cross-functionally, and driving measurable impact, this role is for you. You'll work closely with Product, Design, Growth Marketing, Research, Data, Compliance, Customer Service, and Brand to ensure our products are clearly positioned, successfully launched, and deeply understood by customers.

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