Specialist - Marketing Operations (North America)

Responsibilities

• Manage lead operations, including lead routing, assignment updates, and
• enrichment processes to ensure timely and accurate lead distribution.
• Handle ticket management by addressing and resolving requests related to
• lead assignment, campaign execution, and system updates.
• Assist in basic reporting and data analysis, helping teams track lead flow,
• funnel performance, and SLA adherence.
• Ensure data integrity and hygiene in Salesforce and Marketo by conducting
• regular audits and updates.
• Work closely with Sales and Marketing stakeholders to refine lead
• qualification criteria, segmentation, and campaign execution.
• Support the implementation of automation workflows to enhance marketing
• and sales alignment.
• Troubleshoot lead-related issues in Salesforce and Marketo, coordinating with
• IT and RevOps teams for resolution.
• Required Qualifications:
• 5-8 years of experience in Marketing Operations, Sales Operations, or related
• roles.
• Proficiency in Salesforce and Marketo with experience in lead management,
• campaign execution, and reporting.
• Strong analytical skills with the ability to interpret data and optimize lead flow
• processes.
• Experience with ticketing systems and handling operational requests.
• Excellent communication and collaboration skills to work effectively with cross-
• functional teams.
• Ability to troubleshoot issues, suggest process improvements, and support
• automation initiatives.
• Strong attention to detail and ability to manage multiple tasks efficiently.

Requirements

• Experience with lead routing and enrichment tools like Openprise & Clay or
• similar.
• Familiarity with marketing analytics tools and reporting dashboards.
• Understanding of lead scoring, lifecycle stages, and attribution models.

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