VP, Marketing (must have Health Tech HCP/Pharma experience); Series A

About the role

We're seeking a strategic and very hands-on VP of Marketing, reporting directly to the CEO, to scale and lead our marketing function across two critical pillars: our Digital Agency and Corporate Marketing. This is a foundational leadership role perfect for someone who thrives in early-stage environments and wants to shape marketing from the ground up in the healthtech space.

Responsibilities

• Digital Agency
• Corporate Marketing
• Strategic Leadership & Innovation
• Provide executive level guidance of the marketing function; can advocate and defend positions with grace and ease
• Stay at the forefront of AI-enabled marketing innovations that advance both client and our goals
• Drive a continuous improvement and testing culture to maintain competitive advantage
• Performance & Analytics
• Iterate KPIs and comprehensive reporting frameworks to measure campaign effectiveness
• Provide actionable, real-time campaign feedback through data and insights
• Use data-driven insights to continuously optimize performance and inform future strategy
• Create executive-level reporting that demonstrates value and informs strategic decisions
• Compliance & Governance
• Ensure all marketing activities comply with relevant industry regulations
• Maintain the highest standards of data privacy and ethical marketing practices
• Build and sustain trust with our ecosystem through transparent, compliant marketing approaches
• Stay current on evolving regulatory requirements and implement necessary changes proactively
• Team Development & Leadership
• Nurture and grow a high-performing teams through feedback, coaching, mentorship, and professional development
• Develop proactive hiring plans to scale team capabilities in alignment with business growth
• Foster a culture of innovation, collaboration, and continuous learning
• Drive team engagement and retention with emphasis on strong eNPS scores
• Operations & Reporting
• Oversee operational excellence in campaign execution and client deliverables
• Develop scalable processes that support growth while maintaining quality
• Manage relevant client onboarding processes with focus on seamless experience
• What Success Looks Like
• Consistent achievement of ROAS targets across client campaigns
• Steady MQL generation that meets or exceeds growth targets
• Client satisfaction and retention through excellent campaign execution
• Measurable improvements in brand awareness and market positioning
• High-performing team with strong eNPS scores
• Required Qualifica

Benefits

Additional Information

Hello! While we love outliers, we expect you to have the following baseline experiences to apply: successes in marketing to HCPs and Pharmaceutical Brands; institutional and specialty pharmacy exposure is a visceral plus, as is having digital agency prowess. Must be AI fluent. Strongly suggest reviewing the entire JD before making the decision to give us the gift of your time. Cover letters are welcome, appreciated, and reviewed by a human. Must be U.S. based; 100% remote with occasional in-person appearances; sadly we can't support Visas. About PrescriberPoint PrescriberPoint is Series A healthtech, funded by Lilly, Pfizer, Adobe, and MasterCard, on a mission to make the prescription journey painless for healthcare providers (HCPs) and patients through an end-to-end solution. Our platform powers 35,000+ pharmaceutical microsites and prescribing tools, including a powerful agentic prior authorization product, generating 500,000+ HCP visits monthly, primarily through sophisticated digital marketing campaigns.

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