Principal Product Manager, GQ & Pitchfork

About the role

Condé Nast is looking for a Principal Product Manager to lead digital product for two of the most culturally iconic brands in media - GQ, the definitive voice in men's style, culture, and identity, and Pitchfork, the standard-bearer for music criticism and discovery. This is a principal-level role. You won't just execute a roadmap - you'll own the product vision for both brands, set the standard for what great looks like, and be accountable for outcomes across two of the most distinct editorial cultures in digital media. You'll influence engineering, editorial, commercial, and senior leadership, and you'll move the organisation through the quality of your thinking and the clarity of your decisions. GQ and Pitchfork share almost nothing except the standard they set. Different audiences, different business models, different editorial cultures, different product priorities. You'll own both simultaneously, and the best person for this role doesn't just manage that complexity, they're genuinely energised by it. This isn't a role for someone who manages a backlog. It's a role for someone who reads both mastheads religiously, has strong opinions about the products, and wants to shape what it means to experience these brands digitally - with experimentation, prototyping, and data at the centre of how they work. You are AI-native - not curious about AI, but already building with it. You bring that lens to every product decision, and you move fast: from idea to prototype to test to ship.

Responsibilities

• Product Vision & Brand Stewardship
• Own the product strategy and roadmap for GQ and Pitchfork's digital experiences - web, and whatever comes next.
• Develop a deep, specific point of view on what makes each brand's product exceptional: GQ's intersection of style, culture, and commerce; Pitchfork's role in how music fans discover, contextualise, and obsess over music.
• Protect and extend what makes these brands irreplaceable while pushing their digital experiences into genuinely new territory.
• Pitchfork's paywall launched in early 2026 - you'll inherit it, interrogate it, and own what comes next. That means developing a sharp, evidence-based point of view on how to grow a subscriber base without eroding the cultural reach that makes Pitchfork worth subscribing to in the first place.
• GQ has built decades of authority over how men think about style, culture, and what to buy. The product opportunity is realising that commercially - building shopping and discovery experiences worthy of that trust, and measuring what it actually takes to convert a reader into a buyer.
• Experimentation & Product Analytics
• Own the experimentation programme for both brands - design, run, and analyse A/B and multivariate tests across the full digital experience.
• Define the metrics that matter: engagement depth, retention, conversion, content interaction, and brand-specific KPIs that reflect the unique audience of each masthead.
• Build a culture of hypothesis-driven development - every major product decision is grounded in data and validated through structured testing.
• Self-sufficient when it comes to pulling your own data, interpreting it, and setting up your own dashboards and instrumentation when needed.
• Translate quantitative signals and qualitative user research into clear product direction; communicate findings compellingly to editorial and senior stakeholders.
• Prototyping & AI-Powered Experiences
• Prototype first - use low- and high-fidelity prototypes to pressure-test ideas before committing engineering resources.
• Leverage AI tools to accelerate prototyping and unlock experiences that weren't previously possible: personalised editorial surfaces, AI-assisted style recommendations, music discovery features, smart search, and beyond.
• Stay at the frontier of what AI makes possible in media and bring informed, practical perspectives on what to build, buy, or partner on.
• Bias hard toward learning quickly - ship iteratively, measure relentlessly, improve continuously.
• Editorial Partnership
• Build genuine, trust-based partnerships with GQ and Pitchfork's editorial teams - understand their creative process, respect their craft, and find where product can amplify their work without diluting it.
• Serve as the bridge between editorial vision and technical possibility, translating fluently in both directions.
• Co-develop product experiences that feel native to each brand's voice and sensibility - a GQ feature should feel like GQ; a Pitchfork experienc

Benefits

Additional Information

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company's portfolio includes many of the world's most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Job Description Location: New York, NY

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