Chief Marketing Officer

About the role

Location: Remote Role Type: Full-Time Reporting to: CEO Compensation: $240,000 to $350,000 per year As CodePath's first Chief Marketing Officer you'll own the full marketing function at CodePath, from brand and storytelling to performance, lifecycle, and conversion. You're the person who connects every touchpoint a learner, employer, or partner has with CodePath into one cohesive, high-performing system. You own all of CodePath's marketing: brand, learner enrollment, and the B2B engine that powers our earned revenue. On the learner side, you run the growth machine that turns awareness into applications and enrollments. On the partner side, you equip the teams selling into universities and enterprises with the positioning, narratives, and product marketing that close deals. You'll inherit a strong foundation: programs learners love, real outcomes, and the backing of partners like Amazon, Google, and Anthropic. Your job is to tie it all together, build the brand, scale the content machine, optimize the funnel, and make CodePath the defining name in AI-native tech education. We're looking for one of the best marketers in the country to build CodePath's brand and growth engine. This is a chance to put your craft behind what could be the most meaningful work of your career, changing the lives of millions while modernizing the education and workforce systems our country relies on. This is a high-stakes, player-coach role. You'll set the strategy, build the team with A-players, own brand and growth across every channel and program, and run it all as an AI-first operation. The stakes are real. CodePath is scaling from tens of thousands toward millions of learners, growing toward hundreds of millions in revenue, and powering alumni careers that create billions in economic impact. The company's trajectory depends on what you build.

Responsibilities

• Brand and positioning
• Own CodePath's brand strategy: voice, visual identity, messaging architecture, and market positioning
• Develop and protect brand guidelines across every channel and touchpoint
• Craft the narratives that make CodePath the category-defining name in AI-native tech education
• Tell the optimistic story about CodePath and AI that makes people care, not just click
• Marketing flows and conversion
• Build and optimize high-converting landing pages that are on-brand, clear, and designed to turn visitors into applicants
• Architect campaigns that work at scale: program launches, enrollment pushes, partnerships, and moments that put CodePath in front of new audiences
• Own the marketing side of key funnels, from ad to landing page to application to enrollment, with consistent messaging at every step
• Develop repeatable campaign playbooks so every launch doesn't start from scratch
• Growth strategy
• Set the overall growth strategy and marketing roadmap aligned with company goals
• Provide strategic direction across paid acquisition channels like Meta and Google
• Allocate budget and resources across channels based on performance and strategic priority
• Identify and test new growth channels and partnerships
• Product marketing and B2B growth
• Own product marketing as a core function, sharpening positioning and messaging for learners and for B2B buyers
• Support the earned revenue teams that partner with universities and enterprises, equipping them with positioning, narratives, and sales enablement
• Build the B2B marketing engine: account-based programs, case studies, and demand generation for university and enterprise partners
• Turn learner and alumni outcomes into proof that helps close university and enterprise deals
• Team leadership
• Lead and grow the marketing team: hire A-players, set high standards, and develop talent
• Foster a culture of speed, ownership, and creative excellence
• Run marketing as an AI-native team, setting the standard for AI use across content, creative, analytics, and campaign ops
• Build scalable systems and workflows so the

Benefits

Additional Information

CodePath is the largest educator of college computer science students in the country. We have trained over 40,000 students from 1,000+ universities. Our partners include Amazon, Google, Meta, and 4,000+ companies across the industry. We've been training the next generation of technical talent for nearly a decade, and we just launched a $150M initiative with Anthropic, building one of the most ambitious AI workforce programs in the world. We're now expanding into new markets and scaling our team so we can move at the speed AI is transforming the workforce. People joining CodePath now will have the opportunity to help architect the next frontier of our work. We are building toward millions of learners, hundreds of millions in revenue, and billions in economic impact for a generation of technical talent who have historically been locked out of tech. If you want to own something and be part of a 0-to-1 journey at an organization moving at the speed of AI, we think you'd love it here.

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