Marketing Lead - Flight Data Intelligence

About the role

Acron Aviation is looking for a commercially driven Marketing Lead to take ownership of integrated marketing strategy across the Flight Data Intelligence (FDI) portfolio. This is a high-impact role focused on driving qualified demand, strengthening brand positioning, and supporting measurable revenue growth. Working in close collaboration with sales and product teams, you will shape and execute multi-channel campaigns that influence pipeline performance and market visibility on a global scale. This position offers the opportunity to play a key role in a growing aviation technology business, contributing directly to how the organisation engages with customers and competes in the aviation safety and operational performance market. What You'll Be Responsible For Demand Generation & Campaign Execution - Develop and deliver integrated marketing campaigns aligned to business objectives - Generate high-quality leads and contribute directly to sales pipeline growth - Partner with sales and product teams to ensure alignment with customer needs and commercial priorities Digital Marketing & Search Visibility - Lead digital marketing strategy across SEO, SEM, AEO, and content optimisation - Enhance visibility across both traditional search engines and AI-driven platforms - Improve website performance including traffic, engagement, and conversion rates Brand Positioning & Thought Leadership - Strengthen market positioning through compelling messaging and content - Develop thought leadership initiatives, case studies, and success stories - Support clear and differentiated product positioning across the portfolio Marketing Operations & Performance - Manage marketing automation, lead nurturing workflows, and engagement programmes - Define and track KPIs, reporting on marketing's contribution to pipeline and ROI - Use data insights to continuously optimise campaign performance Market Intelligence - Conduct competitor analysis, customer research, and industry monitoring - Identify emerging trends, opportunities, and risks to inform strategy Events & Industry Engagement - Plan and deliver trade shows, webinars, conferences, and customer events - Maximise event ROI, brand exposure, and lead generation outcomes Sales & Business Development Support - Support the creation of RFP responses and sales materials - Contribute to collateral and other resources that enable new business growth

Requirements

• Essential Experience & Skills
• Experience in using multiple AI LLMs to augment and enhance core marketing activities
• Significant experience in B2B marketing, ideally within technology, SaaS, aviation, or a related sector
• Proven success in delivering demand generation and lead nurturing programmes
• Strong knowledge of digital marketing channels including SEO, SEM, email, content, and social media
• Experience with marketing automation and CRM platforms (e.g. HubSpot, Zymplify, Mailchimp or similar)
• Track record of delivering events such as trade shows, webinars, and conferences
• Analytical mindset with the ability to interpret data and drive actionable insights
• Experience using tools such as Google Analytics (GA4) and marketing reporting platforms
• Strong communication skills with the ability to influence stakeholders at all levels
• Excellent organisational and project management skills
• Proficiency with Microsoft Office tools
• A proactive, results-oriented approach with a focus on continuous improvement
• Desirable
• Experience managing paid social campaigns (e.g. LinkedIn Campaign Manager)
• Familiarity with Answer Engine Optimisation (AEO) and AI-led search trends
• Experience developing thought leadership and content strategies
• Basic design or content creation skills using tools such as Canva or Adobe Creative Suite
• Why Join Acron Aviation?
• Opportunity to shape marketing strategy in a growing, innovative aviation business
• Direct influence on commercial success and global brand positioning
• Collaborative environment with close alignment to sales and product teams
• Exposure to cutting-edge aviation safety and data intelligence solutions

Additional Information

Marketing Lead - Flight Data Intelligence Location: Whiteley, UK, PO15 7AH Office based: At least 3 days week (Tuesday, Wednesday, Thursday)

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