Visual Growth Designer
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About the role
We are not looking for a traditional graphic designer. We are looking for a Visual Growth Designer who understands that design exists to drive: Revenue Conversion Customer decisions Operational speed Your job is not simply to "make things look nice." Your job is to create visuals that: Increase sales Improve click-through rates Push high-margin items Improve customer purchase behaviour Support fast-moving campaigns across multiple brands This role sits inside the Growth & Retention Team, meaning every design decision must connect back to measurable business outcomes. 🚀 What You Will Be Responsible For 1. Conversion-Driven Design Create high-performing visuals for: * Menu boards * In-store posters * Delivery platforms (Grab, Foodpanda, Deliveroo) * Social media ads * CRM/voucher campaigns * Mall marketing campaigns * E-commerce platforms * Website banners & landing pages 2. Menu Engineering & Revenue Optimization Design with commercial intent by: * Highlighting high-margin items * Improving product visibility * Guiding customer attention * Increasing upsell opportunities * Supporting bundle strategy You will work closely with: * Delivery Lead * CRM Lead * Growth Executive * Content Lead 3. Fast Campaign Execution Support multiple brands with: * Fast turnaround times * High execution accuracy * Consistent branding * Operational readiness This is a fast-paced environment. Speed matters. 4. Performance Optimization You must continuously improve design performance using data such as: * CTR (Click-Through Rate) * Menu Mix Shift * Voucher conversion * Delivery platform performance * Attention / scan rate You will: * A/B test creatives * Optimize layouts * Improve CTA visibility * Refine visual hierarchy 5. AI & Workflow Automation Every designer in the Growth & Retention team is expected to build AI-assisted workflows to improve efficiency. You are required to develop at least: * 2 AI agents OR * 2 AI-assisted workflows Examples: * Auto-resize workflow * AI-assisted menu generation * AI creative variation testing * AI mockup generation * Asset organization automation ✅ Requirements Must-Have Skills * Strong graphic design fundamentals * Excellent typography & layout skills * Understanding of conversion-focused design * Experience with: * Adobe Creative Suite * Canva * Figma * Ability to work fast under pressure * Ability to handle multiple brands simultaneously * F&B / retail experience * Delivery platform design * Menu board design * Paid ad creative design * Motion graphics/basic video editing * E-commerce visual optimization ⚡ Interview Task (Important) Candidates may be required to complete: 1. Menu redesign exercise 2. Delivery platform banner design 3. Promotional campaign asset test 4. High-margin SKU push concept 5. AI workflow demonstration (preferred)
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Company Intel
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