Digital Content Manager

About the role

External Applicants: Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description. Cover Letter and Supporting Documents: Navigate to the "My Experience" application page. Locate the "Resume/CV" document upload section at the bottom of the page. Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files. Important Note: The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. You will not be able to modify your application or add attachments after submission. Current Employees: Apply from your existing Workday account in the Jobs Hub. Do not apply from this website. A cover letter is required for all positions; optional for facilities, campus services, and hospitality roles unless otherwise specified. Job Description Summary Reynolda's Digital Content Manager will support and optimize marketing and communications efforts on behalf of Reynolda House and Reynolda Gardens, with a heavy emphasis on digital and multichannel marketing efforts. This position is responsible for managing a cohesive digital marketing strategy that prioritizes a connected user experience across website content, email marketing, and social media (paid and organic). The position is pivotal to Reynolda's fundraising, audience outreach, engagement, and growth efforts. The ideal candidate will be able to manage multiple project timelines and have a keen eye for detail. Reporting to the Director of Marketing and Communications, Reynolda House Museum of American Art and Reynolda Gardens, the Manager is a highly organized and communicative self-starter who thrives in a culture that is creative, fast-paced, and team-oriented. This position has the opportunity to contribute to innovative marketing and communications strategies on a team that values experimentation using data-driven decisions. *This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply. Job Description Essential Functions: ● Maintains and updates content and design for Reynolda's website Reynolda.org ensuring the user journey is in line with a multichannel marketing approach ● Produces multiple email campaigns per month in Constant Contact for Reynolda House and Gardens to be distributed to members, friends, and other audience segments ● Works with marketing director to create and maintain social media marketing and communications content calendar for team review and approval; uses social media management platform (Later.com) to publish content customized for each social channel ● Assists with publishing digital programs on multiple platforms ● Analyzes social media paid and organic performance to aid in communications evaluations and reports; tracks key digital and social media marketing engagement metrics connecting them to Reynolda's admissions, fundraising and programmatic goals ● Engages with social media followers in a timely manner and responds to social media inquiries ● Ensures that all Reynolda House and Gardens programs and events are published on their respective websites, Facebook pages and online events calendars, including the Wake Forest University and Wake the Arts calendars and state and local tourism calendars ● Photograph and/or videos Reynolda estate and events, as needed, and coordinates with freelance photographers and videographers ● Conducts regular 'temperature checks' across online review sites including TripAdvisor, GlassDoor, Indeed, and Google, among others ● Tracks website analytics through Google Analytics connecting them with conversions through Reynolda's Altru CRM ● Assists Director of Marketing and Communication with researching and buying paid media for Reynolda as needed to support programs, exhibitions, and brand growth; supports Director to create and manage integrated campaign plans and strategies ● Ensures that all content produced meets Reynolda's brand standards and helps maintain the content production calendar as needed ● Assist Director of Marketing and Communications with other duties as determined Other Functions: ● Uses data to inform decisions about design ● Maintains Reynolda's image and video library ● Represents Reynolda at community events on nights and weekends, as needed ● Collaborates with marketing colleagues at Reynolda Village and The Graylyn Estate, as needed Required Education, Knowledge, Skills, Abilities: ● Bachelor's degree in Marketing, Advertising, Communications, or a closely related field from an accredited college or university. Equivalent experience considered. ● Two to three years of experience in digital marketing and brand content development ● Ability to write for a variety of audiences in a clear, grammatically correct, an

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