Marketing Executive

Responsibilities

• Reporting to the Marketing Manager - Breedon GB, the role spans the breadth of marketing responsibilities and activities and acts as:
• A key part of delivering the Marketing Plan for Breedon GB
• A driver for increased customer engagement and developing customer understanding of the Breedon product, service and solution offering.
• Partner to the regional teams and commercial teams to provide required marketing support
• Marketing lead for Welsh Slate, Breedon Special Aggregates and Breedon Minimix
• A driver for marketing excellence
• Skills, Knowledge & Expertise
• Support Head of Marketing & Innovation and Marketing Manager in the development and delivery of the Breedon GB marketing plan
• Effectively communicate the Breedon product, service and solution offering to our target audiences
• Develop creative briefs and guide creative direction to develop high quality content and marketing campaigns that engage and resonate with our target audiences
• Support the development and maintenance of a marketing customer contact database
• Organise events such as trade shows and exhibitions
• Define necessary marketing collateral to support regions, commercial teams and GB business units
• Understand customer insight and trends, market analysis and marketing best practice and incorporate into rationale for marketing plans
• Measure and evaluate performance of marketing activities
• Management of Purchase Order process to support marketing spend within agreed budget parameters
• Develop case studies and testimonials
• Marketing lead for Welsh Slate, Breedon Special Aggregates, Breedon Minimix
• Support new product and/or service launches
• Support with updating and maintaining content across our websites
• Job Benefits
• 25 days annual leave plus bank holidays
• Holiday Purchase Scheme
• Aviva Pension scheme
• Sharesave scheme
• Life Assurance
• Training & development opportunities
• Employee assistance programme
• Access to our employee benefits platform, giving you discounts on a wide variety of high street shops and brands

Additional Information

Breedon GB has identified that marketing is a key area of improvement that requires focus and resource. To provide this focus, we require a Marketing Executive to support the development, delivery and measurement of marketing activities for the business. Working closely with the Head of Marketing & Innovation and the Marketing Manager for Breedon GB, the Marketing Executive will play an important role in shaping and delivering the marketing plan to achieve our business objectives.

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