Head of Accounts (Creative Milkshake)

About the role

Creative Milkshake makes scroll-stopping UGC ads that drive results on Meta and TikTok. We're a remote-first creative studio - part of the inBeat/Fieldtrip group - trusted by some of the world's most ambitious DTC brands to turn creative into conversions. Following the merger with inBeat and a deliberate restructure of how we serve clients, we're separating account leadership from business development into two distinct functions. This role - Head of Accounts - owns the existing client base: revenue health, team leadership, invoicing clarity, and account growth. Business development responsibilities will initially sit adjacent to this role and will transition into a dedicated hire as the team scales. This is a commercial leadership role, not a coordination function. You will own monthly invoiced revenue and be accountable for making it predictable. Location The role is fully remote (CET, GMT, or ±1 timezone required).

Responsibilities

• Revenue Ownership
• This is the primary function of the role.
• Own monthly invoiced revenue across all existing client accounts
• Drive all accounts forward to ensure a fast, consistent invoicing cadence
• Identify blockers in delivery, scope, or client behaviour - and resolve them proactively
• Ensure no revenue sits in 'pending' longer than necessary
• If revenue is delayed, this role owns fixing it.
• Forecasting & Financial Accuracy
• Produce a monthly revenue forecast at the start of each month using ClickUp and active project data
• Track actual invoiced revenue at month-end
• Report on and reduce the variance between forecast and actual
• Build toward a cadence of predictable, reliable revenue reporting
• Invoicing System Ownership
• Own the end-to-end invoicing process: system, timing, and accuracy
• Ensure every project has a clearly assigned invoice month
• Trigger Finance at the right point in each project lifecycle
• Create simplicity and clarity in how invoicing works across the AM and PM teams
• Team Leadership
• You will lead a team in transition. Part of this role is clarifying what successful Account Management looks like - while building a structure that supports long-term scale.
• Lead weekly AM team meetings to align on priorities and delivery standards
• Run monthly 1:1s alongside the Head of Client Services
• Coach AMs to lead accounts proactively, not reactively
• Drive a culture where invoicing is planned, not chased
• Account Growth & Expansion
• Identify and drive upsell opportunities within existing accounts
• Own renewals and scope expansions
• Ensure accounts grow beyond their initial deal value
• Stay close to client sentiment to catch churn risk early
• Cross-Functional Collaboration
• Partner with the Head of Studio and Head of Ops to ensure delivery is positioned for clean invoicing
• Work closely with Finance on collections, billing queries, and process improvements
• Escalate client-facing issues to the Head of Client Services when they carry commercial or relationship risk
• Step into complex projects when needed to unblock delivery and protect the account
• Business Development - Transitional Scope
• Note: Transitional Responsibility
• Business development currently sits within scope of this role as Creative Milkshake grows toward a dedicated BizDev hire/shared inBeat BizDev. The expectation is light-touch support - not a full sales function.
• Support inbound lead qualification: review briefs, assess fit, and flag opportunities to the Head of Client Services
• Assist in reactivation of lapsed client relationships using existing account knowledge
• Identify upsell hooks from within active accounts that can feed into a future outbound pipeline
• Provide input on proposal shaping when existing client relationships are in scope
• What Success Looks Like
• Revenue becomes predictable - leadership can rely on the forecast
• Accounts move quickly and intentionally; nothing stalls without a reason
• The AM team operates with commercial urgency and clear role ownership
• Invoicing is proactive and systematic, not reactive and chaotic
• Accounts grow beyond their initial scope
• Business development is supported in a transitional capacity, with a clear hand-off plan in place as the team scales

Requirements

• 6+ years in account management, client success, or commercial leadership - agency experience strongly preferred
• Proven ability to drive revenue from existing accounts, not just manage relationships
• Experienced leading and developing AM or client-facing teams
• Commercially sharp: you think about invoicing, forecasting, and margin, not just client happiness
• A clear communicator who can hold a team accountable without losing trust
• Comfortable with ambiguity - this team is in active restructure and needs someone who leads into that, not away from it
• CET, GMT, or ±1 timezone required
• Tools
• ClickUp (project & revenue tracking)
• HubSpot or similar CRM
• Google Drive & Sheets
• Slack
• Notion
• Perks & Culture
• 🧘🏻♀️ Health & wellbeing benefits compensation
• 💻 Work r

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