Content Lead

About the role

As a Content Lead, you'll play a pivotal role in creatively managing beauty brand. Your responsibilities include providing strategic insights, ensuring creative consistency across various touchpoints like social media, influencers, performance marketing, E-commerce, D2C, and POSM. You'll be leading and inspiring a team of writers, designers, and account managers to deliver high-quality work. This role demands a creative vision, collaborative spirit, an adeptness in working with diverse stakeholders, and an unwavering focus on the bigger picture.

Responsibilities

• Lead an integrated team, providing guidance and management.
• Drive constant experimentation and content innovation to identify breakthrough ideas.
• Develop brand and cultural narratives to establish a compelling brand identity.
• Collaborate with internal and external partners to generate fresh content ideas and drive Shorts adoption.
• Execute go-to-market plans and campaigns, keeping abreast of the latest trends.
• Align content strategies with stakeholders for a unified approach.
• Oversee influencer content planning, ensuring seamless integration into owned and earned media plans.
• Approve content plans, creative layouts, monthly narratives, and assets.
• Monitor and approve all asset production briefs and creative outputs.
• Lead all aspects of content creation, from content creator selection to on-site shoots and asset production.
• Establish KPIs and objectives, providing regular measurement reporting.
• What you need to be great in this role:
• Knowledge & Skills Required:
• Minimum 7 years of content management and strategy experience, ideally in top-tier agencies, with a robust digital background.
• Demonstrated proficiency in handling Beauty brands.
• Proven experience managing teams of at least 8 members in previous roles.
• Innate creativity with a clear strategic vision and strong attention to detail.
• Exceptional influencing skills and adept at creative problem-solving.
• Excellent planning, organization, and stakeholder management skills.
• Proficiency in managing workflow, prioritizing tasks, and maximizing productivity.
• Seasoned creator with a track record of seeing projects through from concept to completion.
• Highly creative with a strong ability to generate ideas and contribute practically to studio output.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical
• Personal attributes:
• Self-motivated and capable of working with minimal supervision.
• Collaborative team player, open-minded, and devoid of political inclinations.
• Proven ability to lead and inspire creative teams effectively.
• Excellent communication and interpersonal skills across all levels of the organization.
• Discretion in handling confidential and personal information.
• Driven, proactive, and enthusiastic team player.
• Req ID: 17881
• #LI-AS2 #LI-Onsite
• Our values shape everything we do:
• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what's possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our community, clients and creations
• OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively,

Benefits

Additional Information

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Content Lead Location: Mumbai, India

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