Population Health Digital Outreach Manager

About the role

Build your Career. Make a Difference. Presbyterian is hiring a skilled Population Health Digital Outreach Manager to join our team. Type of Opportunity: Full time Job Exempt: Yes Job is based: Reverend Hugh Cooper Administrative Center Work Shift: Weekday Schedule Monday-Friday (United States of America)

Responsibilities

• Some key responsibilities include:
• Reports to: Director of Population Health Engagement
• Direct Reports: None
• Key Role Objectives
• Drive staffing efficiencies by transitioning appropriate outreach from manual phone calls to digital channels (SMS, email, portal, IVR)
• Increase member participation in clinical, preventive, and care management programs through targeted digital engagement
• Support scalable outreach models that reduce operational burden while maintaining or improving outcomes
• Ensure vendor-supported digital communications align with PHP strategy
• Own end-to-end population health digital outreach campaigns across SMS, email, IVR, and patient portal channels
• Partner with the Analytics Organization to translate targeting outputs into outreach execution
• Align outreach strategies with STARS, HEDIS, and state quality measures
• Coordinate with care management and provider teams to align outreach with clinical workflows
• Deploy campaigns across multiple tools while ensuring consistency and compliance
• Support implementation and operationalization of population health CRM capabilities
• Participate in requirements gathering, vendor evaluation, and user acceptance testing
• Monitor campaign performance and drive continuous improvement
• Ensure compliance with HIPAA, CMS, and communication regulations

Requirements

• Bachelor's degree or equivalent experience in healthcare, public health, or related field
• Experience in population health, healthcare operations, or digital engagement
• Hands-on experience executing outreach campaigns across digital platforms
• Knowledge of value-based care, STARS, HEDIS, and additional quality programs
• Strong collaboration and communication skills across multidisciplinary teams
• Experience with CRM platforms (e.g., Salesforce Health Cloud) preferred but not required
• Experience supporting implementation of new engagement tools
• Familiarity with Epic, Genesys, Jiva, or similar EHR/Telephony/Care Management systems
• Experience with Tableau, Power BI, or similar tools
• Success Measures
• Reduction in reliance on phone-based outreach through increased digital adoption
• Increased enrollment and engagement in clinical and care management programs
• Improvement in STARS and HEDIS measures
• Care gap closure rates
• Member engagement metrics
• Contribution to value-based care outcomes
• All benefits-eligible Presbyterian employees receive a comprehensive benefits package that includes medical, dental, vision, short-term and long-term disability, group term life insurance and other optional voluntary benefits.
• Wellness
• Why work at Presbyterian?
• As an organization, we are committed to improving the health of our communities. From hosting growers' markets to partnering with local communities, Presbyterian is taking active steps to improve the health of New Mexicans.
• About Presbyterian Healthcare Services
• Our health plan serves more than 580,000 members statewide and offers Medicare Advantage, Medicaid (Centennial Care) and Commercial health plans.
• AA/EOE/VET/DISABLED

Benefits

Additional Information

Location Address: 9521 San Mateo NE Albuquerque, NM 87113-2237 Compensation Pay Range: Minimum Offer $77,563.20 Maximum Offer $118,393.60 Now Hiring: Population Health Digital Outreach Manager

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